COLOCATIONIX

Where lives were once saved, has now become one of Europe’s safest data centres BY GERRIT REICHERT A photo taken in 1944 shows a bombed-out wasteland. The west of Bremen is nothing but rubble, not a building or outline recognisable as far as the eye can see. The only exception: a high-rise bunker – in…

DYNAMIC PULSE

Systems to face future challenges BY NIKO HENSCHEN Product information management systems provide support when compiling and maintaining product data. Conventional systems, however, are often too static. Companies require flexible and future-proof systems that adapt to the growing challenges of the global markets and enable efficient work. There are lots of trading and manufacturing companies…

ON A GROWTH TRAJECTORY

On the opportunities harboured by cross-functional working BY MATHIAS WURTH Why should we be concerned with silos? What happens when departments compete with one another? Shouldn’t we focus on those functions that create the most added value, and ensure that priorities are set by those managers who are most familiar with their individual areas of…

FEEL-GOOD FACTOR

Products for a better quality of life BY NADINE PELZER Digitalisation has shown its unprecedented drive, since it has influenced traditional industries and re-organised their processes. Ron Kessels, e-business director of Saint-Gobain Distribution Benelux, explains why his company and its customers benefit from digitalisation and how overhauled processes are sensibly renewed. Mr Kessels, your products…

CLEAR LINE

Kärcher’s consistent product design BY CHRISTIAN PECHER Yellow and black gadgets for the house and garden, there is a good reason why many will recognise that we are talking about Kärcher here. Michael Meyer, Head of Industrial Design Home & Garden Products at Kärcher, tells us in an interview how the company manages to anchor…

IN SAFE HANDS

With strong performance and high data quality into a bright future BY NIKO HENSCHEN Fast and efficient or flexible and individual – until recently, you could not have both at once in the production of goods. Now, technological progress in Industry 4.0 offers the growing possibility to adapt goods to the individual wishes of the consumer without the need to continuously…

VISIONS IN MIXED REALITY

A look behinde the scenes of HP Labs BY DR CLAUDIA PELZER Lead Consultant Business Transformation & Innovation WIRED Germany The place where inkjet printers and programmable pocket calculators were once invented is where the focus is now on other topics. The HP Labs, the innovation lab of the eponymous corporation, are currently on a…

VIRTUAL EXPERIENCE ECONOMY

What will your costumers want next? BY SANDY STRASSER The world – politically, economically, socially, technologically – is in flux. That’s not news, fake or otherwise. But what does this all mean for the future of brands? It is clear that consumer trends will empower people and companies to build brands that matter; products and…

BOOM!

How communication makes a lasting impression BY JOACHIM FISCHER These days, if you want to achieve effective communication, you should not rely solely on state-of-the-art technologies or even the best-possible creative ideas. The key to today’s communication lies in the intelligent combination of both technology and creativity. Düsseldorf-based agency Kontrast Communication was founded in 1991,…

TRADITION-CONSCIOUS INTO THE DIGITAL AGE

The new Austrian Post eCommerce platform BY SANDY STRASSER Even the venerable Österreichische Post (Austrian Post Office) has been unable to extricate itself from digital transformation, something which has above all become evident through the dramatic fall in the number of letters it handles. Nevertheless, there has been a noticeable increase in terms of parcels…

ZUKUNFTSGESTALTER

Interview mit Dirk Schapeler, Leiter LifeScience iHub bei Bayer VON CHRISTIAN PECHER Kreatives entsteht durch die Verbindung auseinanderliegender Pole. Das Bayer LifeScience iHUB verschmilzt deshalb sein Know-how mit dem flirrenden Erfindergeist der Tech-Branche im Silicon Valley. Wie das Innovationszentrum arbeitet, welche Chancen der Hightech-Standort bietet und welche digitalen Lösungen wir erwarten dürfen, erklärt uns Dirk…

HIDDEN CHAMPION

Using foresight to become the global market leader BY CHRISTIAN PECHER In addition to the well-known major brands, Germany also has brands of which we are barely aware and whose products surround us in our everyday lives. Many of these manufacturers are global market leaders, their portfolios often comprising many thousands of products. How do…

FRISCHES AROMA

Wie ein neues Konzept Kunden zum Verweilen einlädt VON CHRISTIAN PECHER Eigentlich sollte das simple Wort „Tankstelle“ durch ein neues Wort ersetzt werden. Denn für viele Menschen ist sie die Alternative zum Supermarkt, zum Lebensmittelhändler oder zur Bäckerei und tanken beinahe zur Nebensache geworden. Wie man aus dieser Nachfrage ein entsprechend zeitgemäßes Konzept entwickelt und…

Innovation Day 2017

18.-19. September, Print Media Academy, Heidelberg. Herausforderungen, Visionen, Perspektiven, Netzwerk.  Der Viamedici Innovation Day ist Treffpunkt, von Vordenkern, Experten, Entscheidern und Anwendern für den intensiven Austausch über digitale Neuerungen und Trends in der Produktkommunikation und B2B-Commerce. Es erwarten Sie hochkarätige Vorträge und Praxisberichte zu den Themen: Neue digitale Geschäftsmodelle, Verbesserung von Kundentreue und Kundenzufriedenheit sowie…

Sicherheit für B2B-Shops

Das Thema Sicherheit ist für Onlineanbieter ein Dauerbrenner. Hacker und Softwarehersteller befinden sich in einem ewigen Wettrennen. Fast im Wochentakt werden Berichte zu kritischen Sicherheitslücken in CMS- und Shop-Lösungen publik. Gerade erst wies sogar die Stiftung Warentest erneut auf ein bereits seit Monaten bekanntes Sicherheitsproblem bei einem großen Open-Source-Shopsystem hin, welches in den einzelnen Shops…

MIT CHARAKTER UND STIL

Faszination Custom Bikes VON CHRISTIAN PECHER Seit 1903 baut Harley-Davidson Motorräder, deren Bauweise und Klang Fans weltweit begeistern. Wir haben uns mit Andreas Scholz, Managing Director bei Custom Chrome Europe, Europas führendem Zubehöranbieter für Harley-Davidson-Motorräder, über die Faszinationskraft der Marke und die Leidenschaft der Fans für individuell gestaltete Bikes unterhalten. Herr Scholz, die Kultmarke Harley-Davidson…

WORLDS OF GLASS

The view into the endless expanses of the universe BY ANJA FAHS The history of astronomy has been experiencing a regular construction boom for several years. In Chile, on Hawaii or in outer space, telescopes are being built that make all the facilities constructed to date look tiny. For instance, the largest optical telescope in…

VERANTWORTUNGSVOLLER SCHWEDE

Wie Volvo den Menschen in den Mittelpunkt stellt VON CHRISTIAN PECHER Die Geschichte von Volvo begann nicht mit Autos, sondern mit Metallkügelchen und einem Fischrestaurant. Steigen Sie ein, die Tür steht offen, denn wir befinden uns im Jahr 1899 in Göteborg. Die dortige Welt ist im Umbruch, und auf unserer gemeinsamen Reise erfahren Sie, warum…

NEXT LEVEL

Deutsche Telekom extends its digital leadership BY NADINE PELZER In order to provide systematic leadership of employees in the digital age, the skills and methods managers need today are not the same as those they needed in the analogue world. Telekom has launched a new worldwide development programme that promotes successful leadership in the digital…

BLUE SKY COMING

China plans to mix up electromobility with the NIO BY ANJA FAHS No other topic dominated the Shanghai Auto Show at the end of April as much as the discussions focusing on electromobility. The major manufacturers Daimler Benz, BMW and Volkswagen presented models designed specifically for the Chinese market. A Chinese electric car start-up is…

Der B2B-Onlineshop und der Außendienst

Eine Beziehung mit (überwindbaren) Hindernissen VON CLAUDIA SCHULZ Dass das Thema e-Commerce auch im B2B-Bereich immer wichtiger wird, ist längst kein Geheimnis mehr. Geschäftskunden erwarten mittlerweile die gleichen Möglichkeiten zum Onlineshopping wie im privaten Leben. Dennoch birgt die Einführung eines Onlineshops zahlreiche Herausforderungen. Eine davon ist die Skepsis des Außendienstes. Ist der Vertrieb nicht überzeugt…

PREDICTIVE ANALYTICS

Interview with Dr Frank Säuberlich, Director Data Science & Data Innovation Teradata BY SANDY STRASSER Companies that opt for big data in terms of their business have long faced a huge challenge: for one, they have to ask themselves how to make proper and effective use of big data. Predictive analytics is currently one of…

BUSINESS IN BEAUTY

L’Oréal and the business of networked beauty BY SANDY STRASSER Global cosmetics giant L’Oréal invests more in its digital business. To CEO and Chairman Jean-Paul Agon, eCommerce can be considered as more than just an additional income source for the company. Instead, it is the new engine for growth. During an analysis offered as part…

JACOB’S LADDER

The cloud as the perfect data manager BY SHAMANTH SHANKAR As retailers grow, efficiently managing data across their application landscape becomes increasingly central. Business users and information technology (IT) leaders therefore require data management solutions which provide insights to them and relevant information to their customers along their purchasing lifecycle. For this reason, accommodating scale,…

THE NEW AGE OF COMMUNICATION

The challenge of personalisation and localisation BY MATHIAS WURTH Through digitalisation, the world has become smaller. The multitude of online distribution channels and social media at our disposal today also means we can communicate in various ways with more people in more time zones simultaneously. For a standard campaign, an average company uses at least…

TIME TO GREEN

Audi connects with traffic lights in the US BY THOMAS LUCAS-NÜLLE If you know in advance when a traffic light will turn red or green, you will drive more relaxed and efficiently. Audi is the first car manufacturer to connect with the urban surrounding – an important step towards autonomous driving. This service is called…

NEW BUSINESS

On the trail of the customer BY SARAH GRECHENIG Digitalisation has not only turned our everyday lives upside-down, it has also extensively revolutionised commerce. Developments in eCommerce have actually strong-armed digital transformation. The boundaries between sectors have become more fluid, those selling insurance today may be selling cars tomorrow. Nothing seems impossible any more. As…

WHEN TWO LEGENDS MEET

Zenith El Primero Range Rover Special Edition BY ANJA FAHS Two big names and at the same time two legends with a bit of common history. In 1969, Zenith presented the famous Chronograph El Primero. In the same year, the British car manufacturer Land Rover introduced the prototype of the first luxury off-road vehicle: the…

DIGITAL TRANSFORMATION

All hands on deck! The stiff breeze of digital transformation becomes a formidable storm. For a good ship with an excellent team a unique opportunity to reach the finish line in front of the competition. Similar to the wheat races of the 19th and 20th centuries, when the largest sailing ships were racing under extreme…

Benelux DIY Market Retailer Selects Riversand Technologies for Managing Product Information in the Cloud

Maxeda DIY Group to utilize Riversand’s PIM to effectively manage product information for an integrated Omni-channel experience. Maxeda DIY Group, the leading do-it-yourself retailer in Benelux, has selected Riversand’s Product Information Management (PIM) and Media Asset Management (MAM) solution to efficiently onboard new products, manage product information and media assets in Cloud as part of their strategy…

SUCCESS IS IN THE PRODUCT MIX

Orsay persuades with bright omnichannel BY JÜRGEN BURGER There is hardly any industry spinning faster than fashion. Collection chases collection as customer preferences change virtually monthly. Fashionable companies, especially those with young target groups, must thus offer new products practically every week to ensure consumers’ continued interest in the brand. Even for the most experienced,…

SMART FABRICS

Google unites textiles and technology in its Jacquard project BY DR CLAUDIA PELZER Google’s Advanced Technology and Projects Group (ATAP), which focusses on researching future technologies, is currently transforming textiles into interactive surfaces. Here, new weaving techniques are being developed that permit sensors and electro-conductive yarns to be integrated into fabrics. At the annual Google…

FASHION GOES TECH

Interview with founder of TheCurrent Liz Bacelar BY NADINE PELZER / SABINE STAHL Smart watches, rings, handbags or jackets – where wearables are concerned, a lot of things have happened in recent years. Still, fashion and retail seem to find it difficult to cooperate with the tech business. Liz Bacelar, however, has managed to do…

FUTURISTIC SUPERMARKET

Amazon focusses on stationary retail using sensors instead of cash registers BY DR CLAUIA PELZER A supermarket with no queues at the checkout – but with lots of high-tech and sensors in the shelves. The amount due is simply debited online upon leaving the store. No more annoying queuing at the checkout. The online retail…

Marketers, let it rain gold in 2017!

On the road to success with digital business, personalization and data protection BY ANDRES DICKEHUT Andres Dickehut, CEO of marketing service provider Consultix, set off on behalf of Das Produktkulturmagazin in search of digital marketing trends. He has been advising international clients on customer engagement, eCRM, customer lifecycle management and eCommerce since 1994. ProCampaign®, one…

CREATING THE NEW

Is adidas’ new business model leaving competitors far behind? BY SANDY STRASSER Whether a product fulfils its purpose, whether it’s trendy and stylish, and above all whether it has its finger on the pulse of time — these factors are increasingly being decided by the customer in the digital age. It is he who not…

CYBER CRIME

Tracking down the perpetrators BY SANDY STRASSER As people conduct more of their private lifes online, attackers are increasingly focused on using the intersection of the physical and digital world to their advantage. In 2015, the American software company Symantec saw a resurgence of many tried-and-true scams. Cybercriminals revisited fake technical support scams which saw…

MAN OF THE FUTURE

Salesforce CEO Marc Benioff creates Artificial Intelligence for anyone BY NADINE PELZER Artificial Intelligence is creating new ways for people to engage with technology and with one another. Various forms of AI already power for many years some of the world’s most popular consumer experiences, such as Apple’s Siri or Facebooks deep learning facial recognition…

DRESSED

Interview with Falke Managing Director Paul Falke BY SANDY STRASSER Fashion is driven by our own quest for beauty. The need for people to adorn themselves and to look for, and gradually find, their own style is also the driving force in fashion. Sock manufactory Falke has committed itself to developing stylish fashion for modern…

DIGITAL TO THE TOP

Interview with Dr Torsten Wingenter, Head of Digital Innovations at Lufthansa German Airlines BY JÜRGEN BURGER The Lufthansa Group is a globally operating aviation group with a total of 540 subsidiaries and affiliates. Over the last financial year, these were organised inter alia in the business segments of Passenger Airline Group, logistics, technology, catering, etc….

BALANCED

The importance of personnel development BY TEMEL KAHYAOGLU How can companies win the most talented employees while skilled workers are scarce today? How does good and honest loyalty work in detail? Dirk Jurkowksi, Managing Director of Xtentio GmbH, and graduate psychologist Silke M. Jürgensen reveal the positive effects a consistent strategy for personnel development can…

DYNAMIC, NOT STATIC

Effective content is a matter of data management driven by demand BY MATTHIAS KANT Communicating across all channels is a challenge all companies face in times of cross-channel. But only those that provide high-quality information in their external communication while creating a personalised customer experience will have success in the long-term. Modern content management must…

GENERATION HUMAN

Why companies have to rethink in view of the ‘War for Talents’ BY THOMAS LUCAS-NÜLLE The emerging generation of working people has changed just as strongly as the working environment itself. The classical office or industrial workplace has in many cases disappeared and been replaced with flexible structures and tasks. At the same time, the…

TRAFFIC GUIDE

What traffic information will do in future BY THOMAS LUCAS-NÜLLE TomTom is a market leader in providing traffic services and products around the globe. With a market reach of 47 countries, its services aim to make the journey of the driver both safer and faster. However, the customer portfolio of the company, although indeed placing…

DATA SYNERGIES

Interview with Ingrid-Helen Arnold, President SAP Business Data Network By Temel Kahyaoglu In view of the digital economy and the Cloud, CIOs are today taking on important strategic leadership roles. Forward-looking CIOs have recognised that the Cloud is here to stay. For this reason, they are preparing their companies for a digital future that will…

MULTILANGUAGE

Learning to understand the customer’s language BY RAM APPIKATLA Nowadays market analyses show significant change in behaviour and demand of retail. It is therefore imperative for retailers to not only have a physical presence but to be present across channels also – to engage in omnichannel retailing ideally. To do this efficiently, targeted and while…

GROWING PLAYFULLY

The new LEGO People House BY SANDY STRASSER A place for work and fun. A space to cooperate and play. These are some of the elements of LEGO’s new office building. Starting this year, it will serve as a global meeting point at the headquarters of one of the world’s leading toy manufacturers. We spoke…

MARITIME FUN

Welcome on board with Compass BY TEMEL KAHYAOGLU Compass is Europe’s largest mail-order company for motor boating and sailing sports. Ever since its foundation in 1979, the company is independent and family-run. Together with his wife, owner Michael Dehler is the second generation to lead the company in over 25 years. Today, with over 30,000…

Riversand Technologies Joins Demandware LINK to Accelerate Commerce Innovation

Riversand Technologies, an innovative leader in Multi-Domain Master Data Management (MDM) and Product Information Management (PIM) today announced that it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware® Commerce Cloud. Through the LINK Technology Partner Program, Riversand…

A PANORAMIC VIEW

How to keep full control during digital transformation BY CHRISTIAN COLMER “Speaking to the pilot is strictly forbidden!” It was with these words that Picasso once curtly interrupted someone who was admiring his work. Successful CMOs do just the opposite. They are pilots who seek dialogue and keep an ear to the ground for customer…

MARKETING MATERIAL AND EYEBASE

MRM is the next extension of DAM BY WOLFGANG KAUFMANN Yet another three-letter acronym … Just as ECM (Enterprise Content Management) and its subordinate system, DAM (Digital Asset Management), have become second nature, people are already talking about continuing efficiency improvements with MRM (Marketing Resource Management). And indeed for many companies, MRM has already paid…

DAM — IN THE CENTER OF THE IMAGE LIFE CYCLE

Modern Digital Asset Management for the creation, organizing and distribution of your media files BY CHRISTIAN LEEGER With the constant influx of new products, improvements and updates, as well as the changing needs of distribution channels, product information systems are being kept on their toes. Graupner/SJ, a leader in RC-toys, recently reorganised its entire communication…

Stibo Systems on expansion plans and management changes

Stibo Systems is set to expand the investment in multidomain MDM in the DACH region and announces change in DACH management Over the recent years Stibo Systems have strategically executed a fantastic transformation journey focusing on continuous development and growth of Stibo Systems to the company’s current position today, as a leading multidomain MDM vendor. Following on…