Customer and employee interaction in the focus of digitalisation

With a new publication form, the Whitepapers, The Group of Analysts will be focusing on exciting topics relating to the digital revolution at irregular intervals. In this Whitepaper, we have tackled together with Intershop the topic of improving and intensifying customer interaction in B2B through digital client portals. We are demonstrating exciting solutions for comprehensive customer self-service,…

Temel Kahyaoglu in conversation with Wolfgang Wichert 

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Wolfgang Wichert, CEO of eggheads, on developments in omnichannel marketing Wolfgang Wichert has a degree in mathematics and founded eggheads GmbH in 1990. For more than 20 years, he has been developing software around the topic of product information management. As a result, Wolfgang Wichert and his eggheads rank…

EXCEED LIMITS

When the extraordinary becomes everyday life BY ANJA FAHS The highly qualified men of the “210th Rescue Squadron” headquartered in Anchorage, Alaska, are specialised in carrying out rescue operations and extreme salvages in the toughest, most remote and most hostile corners of the globe. These men are on constant standby to use their competencies and…

HEADING FOR NEW SHORES

The General Data Protection Regulation as an opportunity BY MIRJAM DEBORA MARSCHALL The revised General Data Protection Regulation came into effect in spring 2016 and will have to be adhered to by all companies within the European Union from next year onwards. Progress has been slow in light of the comprehensive changes and tightening regulations…

INTOXICATING PLAY OF COLOURS

Searching for the exceptional  BY JASMIN HUMMEL The bitter cold, uninhabited areas, spectacular snapshots – when searching for a unique subject, Chris Burkard not only overcomes his own borders, but also those of traditional surf photography. He shares his experiences with millions of people worldwide, taking his audience with him on a journey into unknown…

EDEN Day 24

Congratulations you have made it through 24 days of EDEN. You’re a real digitalisation pro! The TGOA Team wishes you all a Merry, Merry, Digital Christmas and a Happy New Year! Be ready for our plans for 2018. It will be a great year, promise! Reading recommendation for the cosy days: www.edenstudy.com.  

EDEN Day 23

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. You have opened each door of our EDEN Advent Calendar? Well done. All the knowledge you gained in the…

IN THE SEA OF SENSES

The sensory companion for stressful situations BY JASMIN HUMMEL Who isn’t familiar with stress at work, stress in everyday life and then the added stress during your spare time with countless possibilities and offers. Anti-stress recommendations and relaxation exercises are booming, but when do you have the time for those? Ramon Telfer and cofounder Alex…

EDEN Day 22

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. Two more days to go. We hope you are as excited as we are! To sweeten your day…

UP CLOSE

A personal interview with Peter Maffay  BY NADINE PELZER He is undoubtedly one of the biggest and most prominent personalities on the German music scene. Peter Maffay has thrilled, moved and accompanied an entire nation for many decades. No one else has come close to his success or released as many number one albums. As…

EDEN Day 21

Heads up and eyes wide open! With a new publication form, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a co-author that has managed to convince us through their extraordinary performance. Did you know that the key to success is a mix of…

FULL OF ANTICIPATION

New plans and big goals at Contentserv  BY SOPHIA BLANK Only a few days left until the end of the year, and 2018 is just around the corner with many exciting projects. However, some news can’t wait. As of November 1st, Holger Schneider has taken over as Head of Operations at Contentserv.  In our interview,…

Temel Kahyaoglu im Gespräch mit Stephan A. Nobs 

Temel Kahyaoglu, Chief Analyst TGOA, im Gespräch mit Stephan A. Nobs, CMO von BrandMaker, über Customer Engagement Vol. 2 Der gebürtige Schweizer und studierte Betriebswirt startete seine Karriere als Product Manager bei Beiersdorf. Vor seinem Wechsel zu BrandMaker hat Stephan Nobs Assetlink Europa mitgegründet und aufgebaut. Nach dem Verkauf des Unternehmens an SAS Institute verantwortete er den…

EDEN Day 20

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. Yay still there? Great, let’s continue with our Christmas surprises. Did you ever wonder which topics are the…

PRECISION WORK

MMC Hartmetall on the way to the digital future BY MIRJAM DEBORA MARSCHALL Tradition and modern business models have to form a symbiosis in the age of digitalisation. This becomes a balancing act for broadly-diversified companies, but it can be successfully mastered with the support of experienced partners. MMC Hartmetall GmbH is one such company,…

EDEN Day 19

Heads up and eyes wide open! With a new publication form, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a co-author that has managed to convince us through their extraordinary performance. Did you know that strategic decisions pose challenges for companies because they…

DEMOCRATIC DESIGN

Ikea’s Head of Design Marcus Engman in an interview BY NADINE PELZER Only very few enterprises enjoy as much affection among people across the globe as the Swedish furniture and home furnishing company Ikea. The wonderful, diverse designs on offer at Ikea’s countless emporia allow everybody to express their personality. However, just what steps the…

EDEN Day 18

Heads up and eyes wide open! With a new publication form, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a co-author that has managed to convince us through their extraordinary performance. Did you know that usability is more than mere user-friendliness? It describes…

LIKE MY LOOK

The desired outfit with Strellson’s Like-Shop BY NADINE PELZER The Swiss fashion and lifestyle label Strellson has recognised and dealt with the growing importance of social media for company’s communication strategies for a long time. This June, they opened the world’s first online shop, where you cannot pay with money, but with likes. We talked…

EDEN Day 17

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. Are you dissatisfied with the existing knowledge of digitalisation in your company? You are not alone! If you are…

EDEN Day 16

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. Rudolph the red nosed reindeer had a very shiny nose… Oh you are already there? For today, we…

EDEN Day 15

Heads up and eyes wide open! With a new publication form, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a co-author that has managed to convince us through their extraordinary performance. Did you know that successful sales only work as a mixture between…

Galaxy of Digital Simplicity

We are Snow White*, waiting for the happy end while in a deep sleep. However, there is no evil witch, no prince charming. We are who we are, frequently underestimated – although generally by ourselves. It’s just so difficult to kiss and wake ourselves up. But there is always a way. Remove the undergrowth, the…

DIGITAL RUNNING

Why becoming digital is only the first step BY MICHAEL KUGLER It’s constantly about the crucial question: “How do I best digitalise?” And needless to say, this is also a frequent question at Contentserv. In this article, we would like to show you why Running Digital is just the first step on an extensive journey,…

Get it! The new Kontrast Communication MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-Engineered. For you we have thrown a light on the company Kontrast Communication. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive analysation. Besides that…

EDEN Day 14

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. Hey there, one important question for you: What is your view of the contribution each system makes to the digital…

MATTER OF THE HEART

Modern healthcare with the help of big data BY NIKO HENSCHEN Progressing digitalisation is making the correct handling of increasing data volumes ever more important. Even now, companies are struggling with the rapid rise in the volume of information they are having to deal with. But this not only affects business, it is also having…

EDEN Day 13

Heads up and eyes wide open! With a new publication form, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a co-author that has managed to convince us through their extraordinary performance. You still haven’t read it? Then it’s time you get your hands…

FIREWORK

The lost art of Nordic cooking BY ANJA FAHS Plain and simple impatience was at the root of a great idea. Niklas Ekstedt wanted to grill on a wood fire but was not prepared to wait for the embers to develop, so he put a heavy cast iron frying pan directly into the flames. The…

EDEN Day 12

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. Let’s celebrate the 12th December with a detailed analysis for the eight focus markets, categorised by sectors. You think it’s not…

VENUE FOR ARTS

The collaboration of creatives at Hotel Hotel BY ANJA FAHS Canberra is actually a compromise. As the rivalry between Melbourne and Sydney prevented a decision in favour of either of these Australian cities becoming the capital of the country, Canberra was simply declared the capital back in 1908. Today, the city, which lies around 300…

EDEN Day 11

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. You are already an ISCM pro? For sure? Today you get present number 11 from us. Download it…

THE SPECIAL MOMENT

Photographer Steve McCurry captures moments with his photographs that would otherwise be lost BY ANJA FAHS Steve McCurry is a globally celebrated photographer who has long been an icon of photojournalism. His “Afghan Girl”, the portrait of a refugee child in Pakistan, went around the world on the cover of National Geographic magazine in 1984….

EDEN Day 10

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. It’s Day 10 of our EDEN Advent Calendar. Now it’s time to reap the fruits of knowledge. In…

EDEN Day 9

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. The first piece of the ISCM cake was not enough for you? Awesome! Today you get the second part…

VISIONARY

Interactive clothing for improved performance BY NADINE PELZER The unique history of Red Bull goes back to the 1980s, when it was launched as a completely revolutionary product – the energy drink. Today, it is one of the world’s strongest brands, known as much for the beverage as it is for Formula 1 and extreme…

EDEN Day 8

Heads up and eyes wide open! With a new publication form, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through their extraordinary performance. Be ready for our cooperation with parsionate on this brand new topic!…

ON SEARCHING AND FINDING

Embarking on an adventure of discovery with personalised customer journeys BY SHAMANTH SHANKAR The customer experience ecosystem is no longer a linear paradigm moving from being educated about the products to purchase to support. Customers go online not only to shop, but also to find inspiration to research products and to avail post-purchase services.  Enterprises…

Get it! The new Listen! Consulting MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-Engineered. For you we have thrown a light on the company Listen! Consulting. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive analysation. Besides that…

EDEN Day 7

Heads up and eyes wide open! With a new publication form, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through their extraordinary performance. Be ready for our cooperation with Intershop on our pioneering topic! Did…

FORWARD-THINKING

Inspire customers with a sustainable shopping experience BY SANDRA SKULTÉTY Today, the quality of content is more important than ever before, as potential customers are getting in touch with brands and interacting with products around the clock. Therefore, a convincing customer experience is decisive for buying and best possible quality of relevant information is the…

INTELLIGENT TECHNOLOGIES

Exploring the unknown BY ANJA FAHS In Ridley Scott’s latest sci-fi blockbuster “Alien: Covenant”, a small vehicle made by Audi caused a stir. The Audi lunar quattro is a rover used to navigate and explore the terrain of foreign planets, gathering data for the team aboard the “Covenant” colonisation ship. In the meantime, a real…

EDEN Day 6

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. Ho ho ho are you ready? Today is Saint Nicholas Day and it’s time to get to the…

EDEN Day 5

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. You are already a digitalisation and ISCM pro? For sure? Need for Action! Today you get present number 5…

Get it! The new Codeware PrintPub MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Codeware regarding the Print Publishing market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

EDEN Day 4

Heads up and eyes wide open! Usability becomes the decisive criterion in the battle between the ISCM providers. Therefore, get ready for this cooperation with Akeneo on this thrilling and important topic! Get the PDFs of the Whitepaper on Usability 2.0 for free and receive more information. DOWNLOAD the German PDF: Usability2.0_DE DOWNLOAD the English PDF: Usability2.0_EN…

EDEN Day 3

Organisational integration as key factor for success. Interlinking individual software markets to form an overall functioning ISCM system landscape requires experience and technical know-how on selecting, introducing and connecting the required software solutions. A large number of people across the company are involved and work together effectively. Test yourself at www.edenstudy.com. Picture credit: Everett – Art, Courtesy of Shutterstock,…

MASTERFUL INSIGHTS

Making the knowledge of the best tangible BY ANJA FAHS Having acting classes with Hollywood star Kevin Spacey, taking singing lessons with Christina Aguilera, learning to have stage presence from R&B artist Usher or attending comedy courses with Steve Martin. Where does Werner Herzog acquire the creativity for his movie masterpieces and would you not…

EDEN Day 2

Did you know…? Trends must be implemented in order to endure. Only companies with the appropriate infrastructure in place to procure, manage, and modify data, are able to implement them. Enterprises can use them as a tool to distinguish themselves from the competition. Here, the Information Supply Chain Management (ISCM), plays an essential role. Test yourself at www.edenstudy.com. Picture credit: Everett – Art, Courtesy of…

ARTISANRY

On tradition and dedication at Florence-based family enterprise La Marzocco BY NORA MANTHEY La Marzocco has been making espresso machines by hand in Italy since 1927. Yet the business of the Bambi family has become a global symbol of Italian lifestyle and delicious espresso. La Marzocco’s machines run under high pressure in specialty cafés in…

EDEN Day 1

Hi there, Christmas is close and we are excited to announce our brand new EDEN Advent calendar! To shorten time till 24/12, each day we will post an interesting fact about our EDEN study or our latest Whitepaper. Be prepared for some nice digital surprises! In the meantime, check out http://www.edenstudy.com. Lots of digital love,…

Get it! The new Comosoft PrintPub MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Comosoft regarding the Print Publishing market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Heads up and eyes wide open!

In our third Whitepaper, we present Intershop as our co-author, tackling the topic of the improvement and intensification customer interaction in B2B achieved through digital client portals, such as mobile apps for employees and customers. A matured digital B2B customer portal and mobile apps represent a long-term and comprehensive overall concept suitable for accompanying the…