DFI: Heads up and eyes wide open

In our second Whitepaper, we present parsionate as our partner, tackling the topics of Data Flux Index and the organisational implementation of Information Supply Chain Management in companies in the shape of an ISCM Advisory Board. Digitalisation projects are making increasingly high demands on information and processes within the entire ISCM system landscape. The connection of various software solutions is…

DIGITAL MINDSET

Interview with Alexa Wackernagel, Leader Digital Business at Elektro-Material AG BY NADINE PELZER & SABINE STAHL Digital transformation is networking the entire globe to an ever greater extent. And it is the wholesale sector in particular that is currently facing a digitalisation process that will fundamentally change its business model. We asked Alexa Wackernagel, Head…

The eight focus markets of EDEN

Register now at http://www.edenstudy.com and be part of Europe’s first digitalisation study of its kind. Find out your personalised EDEN Level and learn about the detailed individual evaluation of the main software markets which play an essential role in our EDEN study. They are broken down by: industry, wholesale, retail, mail order and other sectors. The following graphics visualise…

Temel Kahyaoglu in conversation with Jochen Wiechen

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Dr Jochen Wiechen, CEO of Intershop Communications, on the digital evolution As CEO of Intershop Communications AG, Dr Jochen Wiechen took over the management of the company on 1 September 2015, including finance, in addition to the technical departments he had led since 2013 as CTO at Intershop. Previous…

ISCM als wichtigster Erfolgsfaktor für die Digitalisierung

techconsult hat in Zusammenarbeit mit The Group of Analysts (TGOA) den Stand des Information Supply Chain Managements (ISCM) in deutschen Unternehmen untersucht, das als zentrales Element der digitalen Transformation betrachtet werden kann. Die Ergebnisse diskutieren die Analysten in der EDEN Study. Unternehmen können sich im Rahmen eines Tests mit den Ergebnissen der Studie messen lassen…

NICE TO MEET YOU

A little owl wins over our conference rooms BY SABINE STAHL What at first glance looks like a cute grey loudspeaker actually has a great deal more to offer. The adorable little helper has big plans and wants to revolutionise the way we conduct videoconferences worldwide. The two minds behind the start-up Owl Labs have…

EDEN Trend: IoT

Register now at http://www.edenstudy.com and be part of Europe’s first digitalisation study of its kind. Find out your personalised EDEN Level and learn about the latest digital trends. How a vision can transform into an essential trend is proven by The Internet of Things. In his 1991 essay ‘The Computer for the 21st Century’, Mark Weiser already outlined the idea of a global infrastructure…

WALK THE LINE

Step by step towards the goal BY NADINE PELZER High above, between heaven and earth and in complete tranquillity, the young Frenchman Pablo Signoret balances highly concentrated on a highline in a breath-taking mountain panorama. The highline is the more extreme and demanding version of the slackline, which requires a perfect control of body and…

Data Flux Index

Digital heartbeat of ISCM With a new publication form, the Whitepapers, The Group of Analysts will be focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through its extraordinary performance. For our second Whitepaper we present parsionate as our partner. In this one,…

Get it! The new e-sphere MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-Engineered. For you we have thrown a light on the company e-sphere. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive analysation. Besides that the…

LUFTGEKÜHLT

Legends bringing the past and the present BY ANJA FAHS This is like Christmas Day for Porsche enthusiasts: one Porsche after the other in a large courtyard located in San Pedro, California, the range of colours reminiscent of a rainbow – although the typical pastel hues of the 1960s and the bright colours of the…

MIT LEICHTIGKEIT ZUM ERFOLG

Die essenzielle Zutat des B2B-Digitalmarketing VON STEPHAN A. NOBS Weg vom Push-Marketing, hin zum Pull-Marketing. Der Schlüssel zum Erfolg im B2B-Digitalmarketing liegt in der Leichtigkeit – soll heißen, Ihre Interessenten müssen jederzeit mühelos an die für sie persönlich relevanten Inhalte gelangen. Als Marketer gilt es somit, Interessenten oder Kunden auf ihrer Reise zu begleiten und…

Usability 2.0

New dimensions of usability With a new publication form, the Whitepapers, The Group of Analysts will be focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through its extraordinary performance. For our first Whitepaper we chose Akeneo to be our partner. With…

EDEN Trend: The Cloud

Register now at http://www.edenstudy.com and be part of Europe’s first digitalisation study of its kind. Find out your personalised EDEN Level and learn about the latest digital trends. For some the Cloud has become the “old hat” or is simply dismissed with an eye-roll but look again. The Cloud is on the best way to ultimately disconnect those servers, that…

Temel Kahyaoglu im Gespräch mit Rüdiger Friedrich

Temel Kahyaoglu, Chief Analyst TGOA, im Gespräch mit Rüdiger Friedrich, technischer Leiter bei eggheads, über PIM als SaaS Diplom-Ökonom Rüdiger Friedrich ist bei den eggheads als technischer Leiter für die Bereiche Projekte, Service & Support verantwortlich. Vor seinem Start bei den eggheads hat er sich mit der Entwicklung von Selbstbedienungskomponenten bei Finanz Informatik GmbH in Hannover beschäftigt….

HEADING FOR NEW SHORES

The General Data Protection Regulation as an opportunity BY MIRJAM DEBORA MARSCHALL The revised General Data Protection Regulation came into effect in spring 2016 and will have to be adhered to by all companies within the European Union from next year onwards. Progress has been slow in light of the comprehensive changes and tightening regulations…

EDEN Trend: Big Data

Register now at http://www.edenstudy.com and be part of Europe’s first digitalisation study of its kind. Find out your personalised EDEN Level and learn about the latest digital trends. For this one it is all in a name. Big Data, the name speaks for itself. These are data sets so large, they can no longer be evaluated with conventional technologies…

COLOCATIONIX

Where lives were once saved, has now become one of Europe’s safest data centres BY GERRIT REICHERT A photo taken in 1944 shows a bombed-out wasteland. The west of Bremen is nothing but rubble, not a building or outline recognisable as far as the eye can see. The only exception: a high-rise bunker – in…

DYNAMIC PULSE

Systems to face future challenges BY NIKO HENSCHEN Product information management systems provide support when compiling and maintaining product data. Conventional systems, however, are often too static. Companies require flexible and future-proof systems that adapt to the growing challenges of the global markets and enable efficient work. There are lots of trading and manufacturing companies…

EDEN Trend: Blurred Reality

Register now at http://www.edenstudy.com and be part of Europe’s first digitalisation study of its kind. Find out your personalised EDEN Level and learn about the latest digital trends. One of them was ridiculed at first, but is now a most topical trend – Virtual Reality (VR) and Augmented Reality (AR). For a long time, Augmented Reality was lagging behind…

Temel Kahyaoglu im Gespräch mit Stephan A. Nobs

Temel Kahyaoglu, Chief Analyst TGOA, im Gespräch mit Stephan A. Nobs, CMO von BrandMaker, über Customer Engagement Der gebürtige Schweizer und studierte Betriebswirt startete seine Karriere als Product Manager bei Beiersdorf. Vor seinem Wechsel zu BrandMaker hat Stephan Nobs Assetlink Europa mitgegründet und aufgebaut. Nach dem Verkauf des Unternehmens an SAS Institute verantwortete er den Bereich Business…

ON A GROWTH TRAJECTORY

On the opportunities harboured by cross-functional working BY MATHIAS WURTH Why should we be concerned with silos? What happens when departments compete with one another? Shouldn’t we focus on those functions that create the most added value, and ensure that priorities are set by those managers who are most familiar with their individual areas of…

We proudly present EDEN

Take a look in the digital mirror: Reflect the ability of your company to improve and prosper in the digital future. Discover hidden potential and you benefit from benchmarking with peers: http://www.edenstudy.com. EDEN means European Digital Entity Norm and describes the current state of digitalization of companies based in Europe in the accompanying survey published…

Get it! The new InBetween PrintPub MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company InBetween regarding the Print Publishing market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

FEEL-GOOD FACTOR

Products for a better quality of life BY NADINE PELZER Digitalisation has shown its unprecedented drive, since it has influenced traditional industries and re-organised their processes. Ron Kessels, e-business director of Saint-Gobain Distribution Benelux, explains why his company and its customers benefit from digitalisation and how overhauled processes are sensibly renewed. Mr Kessels, your products…

Temel Kahyaoglu in conversation with Dr Bernhard Gründer

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Dr Bernhard Gründer, CEO of socoto, on target-group-specific communication strategies   Dr Bernhard Gründer has a doctorate in mathematics and has been a Managing Partner at socoto Marketing Management Systems since 2000. One of his focuses is to optimally tailor advertising spending investment to the required target group in…

CLEAR LINE

Kärcher’s consistent product design BY CHRISTIAN PECHER Yellow and black gadgets for the house and garden, there is a good reason why many will recognise that we are talking about Kärcher here. Michael Meyer, Head of Industrial Design Home & Garden Products at Kärcher, tells us in an interview how the company manages to anchor…

IN SAFE HANDS

With strong performance and high data quality into a bright future BY NIKO HENSCHEN Fast and efficient or flexible and individual – until recently, you could not have both at once in the production of goods. Now, technological progress in Industry 4.0 offers the growing possibility to adapt goods to the individual wishes of the consumer without the need to continuously…

VISIONS IN MIXED REALITY

A look behinde the scenes of HP Labs BY DR CLAUDIA PELZER Lead Consultant Business Transformation & Innovation WIRED Germany The place where inkjet printers and programmable pocket calculators were once invented is where the focus is now on other topics. The HP Labs, the innovation lab of the eponymous corporation, are currently on a…

VIRTUAL EXPERIENCE ECONOMY

What will your costumers want next? BY SANDY STRASSER The world – politically, economically, socially, technologically – is in flux. That’s not news, fake or otherwise. But what does this all mean for the future of brands? It is clear that consumer trends will empower people and companies to build brands that matter; products and…

ETERNAL IDOLS

Depeche Mode and Hublot create a new timepiece collection BY ANJA FAHS A new tour, a new album: following the huge success of their Delta Machine Tour in 2013, Depeche Mode are back again – collaborating with Swiss luxury watch brand Hublot for the third time since 2010. The watchmaker and the post-punk pioneers have…

Poetry of Autumn

As we head into the winter months, it is imperative to invest in what many regard as ‘The Great Coat’. This will be your biggest sartorial asset for the season and the item in which you will be seen most often in public between now and the start of spring. There are a host of…

BOOM!

How communication makes a lasting impression BY JOACHIM FISCHER These days, if you want to achieve effective communication, you should not rely solely on state-of-the-art technologies or even the best-possible creative ideas. The key to today’s communication lies in the intelligent combination of both technology and creativity. Düsseldorf-based agency Kontrast Communication was founded in 1991,…

TRADITION-CONSCIOUS INTO THE DIGITAL AGE

The new Austrian Post eCommerce platform BY SANDY STRASSER Even the venerable Österreichische Post (Austrian Post Office) has been unable to extricate itself from digital transformation, something which has above all become evident through the dramatic fall in the number of letters it handles. Nevertheless, there has been a noticeable increase in terms of parcels…

TITAN NOTE

BY ANJA FAHS Titan Note is the little intelligent assistant who will help you avoid missing important points or decisions in a meeting and losing track at international telephone conferences. The elegant, almost revolutionary device will record everything spoken and will transfer it, coded, directly in writing to your smartphone app. Measuring just five by…

COMPANIONS

Half a century of rock history written by Deep Purple BY ANJA FAHS Who can resist humming along to this iconic verse “Smoke on the water, a fire in the sky…”? It’s by Deep Purple and has made them one of the most popular rock bands since their formation in 1968. Their sound – characterised…

ZUKUNFTSGESTALTER

Interview mit Dirk Schapeler, Leiter LifeScience iHub bei Bayer VON CHRISTIAN PECHER Kreatives entsteht durch die Verbindung auseinanderliegender Pole. Das Bayer LifeScience iHUB verschmilzt deshalb sein Know-how mit dem flirrenden Erfindergeist der Tech-Branche im Silicon Valley. Wie das Innovationszentrum arbeitet, welche Chancen der Hightech-Standort bietet und welche digitalen Lösungen wir erwarten dürfen, erklärt uns Dirk…

JUST DO IT.

The marathon in under two hours BY ANJA FAHS For decades, the same dream has haunted the running scene: to run the marathon in less than two hours. But even if the best of the best have constantly broken new world records, most studies still assume that it will take decades before the 120-minute barrier…

HIDDEN CHAMPION

Using foresight to become the global market leader BY CHRISTIAN PECHER In addition to the well-known major brands, Germany also has brands of which we are barely aware and whose products surround us in our everyday lives. Many of these manufacturers are global market leaders, their portfolios often comprising many thousands of products. How do…

FRISCHES AROMA

Wie ein neues Konzept Kunden zum Verweilen einlädt VON CHRISTIAN PECHER Eigentlich sollte das simple Wort „Tankstelle“ durch ein neues Wort ersetzt werden. Denn für viele Menschen ist sie die Alternative zum Supermarkt, zum Lebensmittelhändler oder zur Bäckerei und tanken beinahe zur Nebensache geworden. Wie man aus dieser Nachfrage ein entsprechend zeitgemäßes Konzept entwickelt und…

FINDING PEACE

The luxury of splendid isolation BY ANJA FAHS The eye glides over the green valley to the grey rock and the view vanishes between the white trunks of a couple of birch trees, its silver leaves dancing in the wind. High above in the sky buzzards are circling and you can hear the nearby creek…

Get it! The new EIKONA MAM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company EIKONA regarding the MAM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

Innovation Day 2017

18.-19. September, Print Media Academy, Heidelberg. Herausforderungen, Visionen, Perspektiven, Netzwerk.  Der Viamedici Innovation Day ist Treffpunkt, von Vordenkern, Experten, Entscheidern und Anwendern für den intensiven Austausch über digitale Neuerungen und Trends in der Produktkommunikation und B2B-Commerce. Es erwarten Sie hochkarätige Vorträge und Praxisberichte zu den Themen: Neue digitale Geschäftsmodelle, Verbesserung von Kundentreue und Kundenzufriedenheit sowie…

Temel Kahyaoglu in conversation with Max Pusch

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Max Pusch, CTO of MSP AG, on semantics and data intelligence Max Pusch has been with MSP AG for more than ten years and has been on the Management Board since 2008. He has been involved in IT since 1999, when he was in retail. At MSP, he is…

Sicherheit für B2B-Shops

Das Thema Sicherheit ist für Onlineanbieter ein Dauerbrenner. Hacker und Softwarehersteller befinden sich in einem ewigen Wettrennen. Fast im Wochentakt werden Berichte zu kritischen Sicherheitslücken in CMS- und Shop-Lösungen publik. Gerade erst wies sogar die Stiftung Warentest erneut auf ein bereits seit Monaten bekanntes Sicherheitsproblem bei einem großen Open-Source-Shopsystem hin, welches in den einzelnen Shops…

FUTURE MATTER

The interaction between man and technology in industry BY SANDY STRASSER He invented the word ‘megatrend’ and popularised the term ‘globalisation’: for more than 20 years, US author John Naisbitt has been amazing readers with predictions about the future. Naisbitt is the author of numerous bestsellers and the recipient of 15 honorary doctoral degrees. He…

MIT CHARAKTER UND STIL

Faszination Custom Bikes VON CHRISTIAN PECHER Seit 1903 baut Harley-Davidson Motorräder, deren Bauweise und Klang Fans weltweit begeistern. Wir haben uns mit Andreas Scholz, Managing Director bei Custom Chrome Europe, Europas führendem Zubehöranbieter für Harley-Davidson-Motorräder, über die Faszinationskraft der Marke und die Leidenschaft der Fans für individuell gestaltete Bikes unterhalten. Herr Scholz, die Kultmarke Harley-Davidson…

Temel Kahyaoglu in conversation with Roy Machielsen

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Roy Machielsen, Director User Experience Services at Osudio, about the Future of Commerce Roy Machielsen is passionate about shaping digital customer experiences that matter. He seizes opportunities that digital creates to engage users and to build strong brands across channels. Roy works with a vibrant team of designers at…

Get it! The new IMPERIA CMS MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company pirobase imperia regarding the CMS market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

CHAMPAGNE BRUT NATURE

Made by Louis Roederer and Philippe Starck BY ANJA FAHS The year 2006 was a surprise in various ways. From January to April, temperatures remained very low, the spring was long in coming, and when it did arrive, it rained for weeks. The grapevines in Terroir de Cumières, in the Champagne region, experienced considerable heat…

WORLDS OF GLASS

The view into the endless expanses of the universe BY ANJA FAHS The history of astronomy has been experiencing a regular construction boom for several years. In Chile, on Hawaii or in outer space, telescopes are being built that make all the facilities constructed to date look tiny. For instance, the largest optical telescope in…

VERANTWORTUNGSVOLLER SCHWEDE

Wie Volvo den Menschen in den Mittelpunkt stellt VON CHRISTIAN PECHER Die Geschichte von Volvo begann nicht mit Autos, sondern mit Metallkügelchen und einem Fischrestaurant. Steigen Sie ein, die Tür steht offen, denn wir befinden uns im Jahr 1899 in Göteborg. Die dortige Welt ist im Umbruch, und auf unserer gemeinsamen Reise erfahren Sie, warum…