PLAYING CATCH-UP

Why Germany has to put its foot down on the road to digitalisation BY TEMEL KAHYAOGLU Already an established part of everyday life, digitalisation is gradually becoming a fixture in politics and business as well. Initially eyed with scepticism, many businesses have since come to realise the benefits of digitalisation and the advantages it brings…

THUMBS UP

Enjoying the sun carefree with a smart protector BY MIRJAM DEBORA MARSCHALL Summertime is spent outside basking in the sun. However, too many ultraviolet rays cause more damage than fun. The risk of contracting skin cancer has risen in the last few years, and is one of the most common types of cancer spread around…

SIX BILLION SHOPPERS

Why data will be the key to success in the global e-commerce boom BY OMER FAROOQUE Everyone is looking to solve data management problems in the digital age. This article helps answer the core questions of what makes e-commerce tick across the globe, especially around helping clients understand why data must be wielded as an…

Knowledge on Demand

How Augmented Reality brings knowledge on the shop floor An openness to dialogue was one of the most important aspects of The Group of Analysts from the very outset. Acting in a partnership-like manner is an essential part of our DNA. This also applies to publications such as the newly-developed Whitepaper format. The objective of this series is to present examples…

FLOATING MASTERPIECE

Rossinavi combines the beauty of the oceans in complete perfection BY MIRJAM DEBORA MARSCHALL & NADINE PELZER Superyachts dominate the oceans of this planet with their exuberant luxury, fascinate with their aura and their jaunty elegance keeps one breathless. Just a handful of prestigious manufacturers know this precious trade and are able to give birth…

Mit dedizierten Teams die digitale Transformation meistern

Die digitale Transformation des Unternehmens ist keine einfache Aufgabe. Es gilt zunächst einmal den Status quo zu ermitteln. Dazu müssen Prozesse und Daten erfasst und identifiziert werden, wo digitalisiert werden kann und was das in dem konkreten Fall bedeutet. Am besten kann dies gelingen, wenn interdisziplinäre und abteilungsübergreifende Teams aus Business-, Daten- und Software-Spezialisten dafür…

WITH CLEAR VISION

Mister Spex in the change from Online-Shop to Multichannel-Strategy BY TOBIAS GIESE Mister Spex is the biggest online optician in Germany, and ranks amongst Europe’s biggest online opticians, with a presence in eleven countries and more than 60,000 visitors to its website per day on average. To more than two million customers, the Berlin-based company…

Get it! The new Wedia MAM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Wedia regarding the MAM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

THE CODE OF BEAUTY

Striving for perfection and the noble art of horology at IWC BY JASMIN HUMMEL Haute horlogerie is all about first-class, distinctive watchmaking artistry. In the quest for the perfect embodiment of the ‘code of beauty’, we have only the very best place on the world stage. IWC has been a fixed feature of the international…

Step-by-step implementation

A matured digital B2B customer portal and mobile apps represent a long-term and comprehensive overall concept suitable for accompanying the planning and implementation of a global customer strategy on customer interaction, even when future challenges require adaptations to be made. Considering the size and complexity of such a customer portal, its development and implementation has to be done step-bystep. To begin…

THE PSYCHOLOGY OF DATA SCIENCE

BY DR LISA-CHRISTINA WINTER In marketing, research, or product development, data science is a fixed component in various aspects of our economy. While a couple of years ago, the creation of insights by using data led to a competitive advantage, it has become a requirement to stay competitive, and most companies apply it. However, only…

SINGLE SOURCE OF TRUTH

Giving the gift of ubiquity to your assets BY JÜRGEN BURGER Do you know how much of your marketing content is duplicated in your company? Do you know which team in your company, be it marketing or communication, is the biggest consumer of your last photo shoot? And this image found on Twitter, do you…

GLOBAL THINKING

Interview with Rhonda Vetere, President of nThrive BY NADINE PELZER She is one of the few female key players in the Tech World and there is a lot that men can learn from her. With more than 25 years in extensive information technology management, Rhonda Vetere helps companies in every sector to succeed on their…

Customers on the importance of usability

We asked expert users to give us their views on the topic of usability by asking them three questions: What significance do you believe usability has when selecting data procurement systems, such as PIM solutions, to be deployed at your company? Sebastian Jurth, Remmers GmbH, Löningen: “This is really important to us. In contrast to many other back-end systems, PIM is…

Get it! The new Cliplister VAM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Cliplister regarding the Print Publishing market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

HIGHLY EFFICIENT

Jake Dyson about his passion for light and the future of the family-owned business BY ANJA FAHS “When things do not work, it frustrates every one of us – as design engineers, we do something about it – it’s all about inventing and improving products,” said James Dyson, inventor and founder of the iconic home…

FOODTASTIC

How Metro sweetens their customer’s experience BY CHRISTIAN PECHER The number of online sales has risen rapidly in recent years. Enterprises have to position themselves anew with regard to digitalisation, not only to meet their customer’s demands but also to stay competitive internationally. Next to the implementation of new technologies into existing IT structures, the…

FUTURE-ORIENTED

Insights into the digitalisation strategy of the Intersport Group BY SOPHIA BLANK All journeys start with an initial step, this is also the case for the digitalisation journey that virtually all companies have to embark on today. And Intersport – the largest medium-sized retail cooperative within the sports retail sector – is also making swift…

Wussten Sie, dass…

… bei 12% der EDEN-Befragten zwar keine Strategie bekannt oder vorhanden ist, sich dennoch zeigt, dass die Mehrheit bereits digital-strategisch investiert, vor allem in das Information Supply Chain Management:   Abb.: In welche Themen haben Sie investiert? Quelle: http://www.edenstudy.com Digitale Informationslieferkette als Vorrausetzung für neue digitale Geschäftsmodelle 88% der Befragten sind mit den Ergebnissen der…

Data Flux Index

Digital heartbeat of ISCM With a new publication form, the Whitepapers, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through its extraordinary performance. For this Whitepaper we worked together with parsionate. We have tackled the topics of…

Get it! The new Lynx Consulting MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-Engineered. For you we have thrown a light on the company Lynx Consulting. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive analysation. Besides that…

ELECTRIFYING

Industrial Design by Hartmut Esslinger BY ANJA FAHS In the late 1960s, a student in Altensteig, in Germany’s tranquil Black Forest, had a vision. He wanted to turn the world of design entirely on its head. Hartmut Esslinger established esslinger design, thus heralding the beginning of a new era in which product design learned the…

Usability 2.0

New dimensions of usability With a new publication form, the Whitepapers, The Group of Analysts will be focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through its extraordinary performance. For our first Whitepaper we chose Akeneo to be our partner. With…

CREATIVE COMMUNITY

Kickstarter forges links through inspiring projects BY ANJA FAHS Whether it be an art project, a videogame, a music album, a novel light design or clever outdoor gear – the crowdfunding platform Kickstarter lets you introduce unique ideas and realise them through financial support from friends, fans or inspired strangers. Ideas span from homemade postcards…

LEADING THROUGH INFORMATION

Success through reliable product information BY ANJA FAHS In the digital world, consumers turn to e-commerce sites and internet applications when searching for products, querying product information and, ultimately, making purchase decisions. If they can’t find what they’re looking for, they move on. With 1WorldSync, companies can provide relevant product information and top-quality digital content…

Digital development assistance

Projects to improve B2B customer interaction When the prerequisites have been met by the company, specific projects such as increasing customer satisfaction can be initiated by the ISCM team. This is introduced in the following through digitalisation projects in the B2B sector, with a focus on the most current developments for more intensive customer interaction…

ALL-ROUND SUCCESS

Product information and customer requirements in a nutshell BY YAEL DAVIDOWITZ-NEU Today’s hyperconnected consumers have more choices than ever, and their expectations of brands have increased accordingly. Buyers use multiple sales channels and expect to be able to travel through them seamlessly, which means that all customer touch points must offer accurate, timely and consistent…

Get it! The new IT-Informatik PIM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company IT-Informatik regarding the PIM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

DIGITAL SEDUCTION

The Group of Analysts presents Europe’s largest digitalisation study. Time to pick the fruits from the tree of knowledge. BY MATTHIAS WESSELMANN In the 21st century, digitalisation leaves no field untouched. Initially eyed with scepticism, many businesses have since come to realise the benefits of digitalisation and the advantages it brings. Big data, cloud solutions,…

GLOBAL CONNECTION

The Internet of Things becomes a real growth driver BY DORIS SALCHINGER From connected computers to intelligent digitalised habitats – the Internet of Things represents an enormous innovation boost. Smart, networked objects are finding their way into every industry, not only changing our private everyday lives and consumer habits, but also taking over factory floors….

Excellency and adaptability of the ISCM

Establishing the organisation of the ISCM is not a single occurrence. The constant change of the digital world requires the ISCM and the company’s digital strategy to constantly develop further while remaining adaptable. The knowledge acquired from the regular provision of the Data Flux can help support implementation. The tasks of the ISCM Advisory Board are extensive. The following questions can be…

Usability 2.0

What is better is the enemy of what is good. A proverb, but still apt: better systems are prevailing, often at breath-taking speed within the context of the current digital revolution. But this kind of development is anything but new. Companies that researched their target groups more carefully, always drew the right conclusions and then offered the right products and/or services became…

PERFECTLY POSITIONED

Tailor-made solutions for a successful agency BY JOACHIM FISCHER Stagnating or falling marketing budgets, a growing number of media touchpoints and shrinking marketing departments, make it impossible for many clients to meet the challenges of communication. The consequence is an increasing demand for comprehensive consultation and made-to-measure concepts designed to work on all channels.  How…

Innovative and traditional company strategy

Digital customer portals and apps for sales and after-sales In order to turn customer interactions into positive experiences and to increase turnover, B2B companies have to define a company-wide, long-term target vision on customer interaction. The target vision concerns both digital as well as traditional challenges in order to meet the changed requirements of business customers. B2B customers are…

ASTOUNDING WORLD OF CULINARY DELIGHTS

Miele is reinventing the cooking experience BY MIRJAM DEBORA MARSCHALL Over and over again, the desire for innovativeness and creativity is a driving force for science and business. These two factors decide over entrepreneurial success and are indispensable in today’s fast-changing age. One of the most successful companies that elegantly and easily overcomes these challenges…

Die Welt im digitalen Wandel – ohne Deutschland?

Deutschland droht den Anschluss zu verlieren – das sagen diverse Verbände mit Bezug auf die Digitalisierungsbestrebungen der künftigen Bundesregierung. Tatsächlich scheint die Digitalisierung hierzulande hinterherzuhinken. Zu diesem Ergebnis kommt die EDEN-Studie. „Die Digitalisierung ist die größte Veränderung der Gegenwart. Dieser Veränderung kann man nicht erfolgreich begegnen, indem man nichts ändert“ – so die ersten beiden…

Get it! The new kolb digital MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-Engineered. For you we have thrown a light on the company kolb digital. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive analysation. Besides that…

Organisational implementation of ISCM in companies

With a new publication form, the Whitepapers, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through its extraordinary performance. For this Whitepaper we worked with parsionate on the topics of Data Flux Index and the organisational implementation of…

CULT STATUS

Interview with Marius Eschweiler, Global Business Development at Leica Camera AG BY NADINE PELZER The small red logo makes the hearts of people across the globe beat that little bit faster. Although very discreet, admirers can always spot it from afar. Leica has been all about German engineering artistry, superlative quality and unbeatable products for…

Ability to Use on the user interface

With a new publication form, the Whitepapers, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through its extraordinary performance. In this Whitepaper, together with Akeneo we have taken on a topic that is eminently important for implementing digital…

The path to increased customer satisfaction

With a new publication form, the Whitepapers, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through its extraordinary performance. In this Whitepaper, together with Intershop we have tackled the topic of improving and intensifying customer interaction…

Zufriedenheit im Rahmen der digitalen Transformation

Vor dem Hintergrund der aktuellen Diskussion um ein Ministerium für Digitales zeigen wir heute auf, wie (un)zufrieden deutsche Unternehmen mit dem Stand der digitalen Transformation tatsächlich sind: Abb.: Wie zufrieden sind Sie mit der digitalen Transformation in Bezug auf folgende Aspekte? Quelle: http://www.edenstudy.com Vorangehen – mit einem Analystenhaus als Partner   Gesellschaftspolitische Entwicklungen abzuwarten war noch…

A MOMENT IN TIME

Unique works of art made for eternity BY JASMIN HUMMEL The latest iteration of the Phantom is being celebrated as the world’s best car. It is the symbol of a reinterpretation of the ‘Architecture of Luxury’. What makes it so special is the unique, high-end design of the interior, the brainchild of the Rolls-Royce design…

IT’S ALL ABOUT CONNECTIVITY

When the coffee maker orders beans all by itself BY SOPHIA BLANK There is no buzzword more popular than the Internet of Things. Yet IoT is not so much a new phenomenon than a repeat offender with high potential. So what’s behind the IoT trend which has dominated the digital world for years? Over the…

Get it! The new Wedia MRM MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Wedia regarding the MRM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive…

Daten-Silos aufbrechen und Digitalisierungspotenzial befreien

Unternehmen kämpfen nach wie vor häufig damit, dass Daten an eine Anwendung gebunden sind und somit in sogenannten „Daten-Silos“ gefangen sind. Dadurch entsteht erheblicher Mehraufwand bei der Datenpflege. Auch können Daten nicht über Systemgrenzen hinweg genutzt werden, weil Schnittstellen fehlen und somit der Datenfluss unterbrochen ist. Essenziell für den Digitalisierungserfolg im Unternehmen ist es, diese…

Data Flux Index

Digital heartbeat of ISCM With a new publication form, the Whitepapers, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through its extraordinary performance. For this Whitepaper we present parsionate as our partner. In this one, we…

Winter Elegance

After a summer of automated out of office responses, the coming winter months brings an influx of appropriate cold weather workwear. Whatever your workplace’s dress code, it never goes unnoticed by clients, colleagues and your boss if you make an effort with your wardrobe. Below is the pick of a failsafe winter business look which…

Usability 2.0

New dimensions of usability With a new publication form, the Whitepapers, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through its extraordinary performance. With usability, together with Akeneo have taken on a topic that is eminently important…

Wussten Sie, dass …

… knapp 40% der Unternehmen Anfang 2017 noch kein konkretes Vorhaben zur digitalen Transformation gestartet hatten? Auch existierten bei 38,9% der Befragten noch keine konkreten Pläne, die digitale Transformation anzugehen. Nur für knapp ein Viertel der Unternehmen gab es bereits vor 2014 entsprechende Vorhaben. Abb.: Seit wann gibt es konkrete Vorhaben und Projekte zur digitalen…

Get it! The new Werk II PrintPub MPW

Hey there, Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company Werk II regarding the Print Publishing market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep…

Humans first, technology serves

Customer and employee interaction in the focus of digitalisation With a new publication form, the Whitepapers, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a partner that has managed to convince us through its extraordinary performance. In this Whitepaper, together with Intershop we have…

DRESS TO IMPRESS

Engelhorn on its way into the digital future BY JASMIN STÖCKLE Founded by Georg Engelhorn and Adam Sturm in 1890 as a business selling apparel for men and boys, the fashion and sportswear and equipment store Engelhorn – located in the heart of the ‘City of Squares’ Mannheim – is one of the leading addresses…