PLAYING CATCH-UP

Why Germany has to put its foot down on the road to digitalisation BY TEMEL KAHYAOGLU Already an established part of everyday life, digitalisation is gradually becoming a fixture in politics and business as well. Initially eyed with scepticism, many businesses have since come to realise the benefits of digitalisation and the advantages it brings…

THUMBS UP

Enjoying the sun carefree with a smart protector BY MIRJAM DEBORA MARSCHALL Summertime is spent outside basking in the sun. However, too many ultraviolet rays cause more damage than fun. The risk of contracting skin cancer has risen in the last few years, and is one of the most common types of cancer spread around…

SIX BILLION SHOPPERS

Why data will be the key to success in the global e-commerce boom BY OMER FAROOQUE Everyone is looking to solve data management problems in the digital age. This article helps answer the core questions of what makes e-commerce tick across the globe, especially around helping clients understand why data must be wielded as an…

FLOATING MASTERPIECE

Rossinavi combines the beauty of the oceans in complete perfection BY MIRJAM DEBORA MARSCHALL & NADINE PELZER Superyachts dominate the oceans of this planet with their exuberant luxury, fascinate with their aura and their jaunty elegance keeps one breathless. Just a handful of prestigious manufacturers know this precious trade and are able to give birth…

Mit dedizierten Teams die digitale Transformation meistern

Die digitale Transformation des Unternehmens ist keine einfache Aufgabe. Es gilt zunächst einmal den Status quo zu ermitteln. Dazu müssen Prozesse und Daten erfasst und identifiziert werden, wo digitalisiert werden kann und was das in dem konkreten Fall bedeutet. Am besten kann dies gelingen, wenn interdisziplinäre und abteilungsübergreifende Teams aus Business-, Daten- und Software-Spezialisten dafür…

WITH CLEAR VISION

Mister Spex in the change from Online-Shop to Multichannel-Strategy BY TOBIAS GIESE Mister Spex is the biggest online optician in Germany, and ranks amongst Europe’s biggest online opticians, with a presence in eleven countries and more than 60,000 visitors to its website per day on average. To more than two million customers, the Berlin-based company…

THE CODE OF BEAUTY

Striving for perfection and the noble art of horology at IWC BY JASMIN HUMMEL Haute horlogerie is all about first-class, distinctive watchmaking artistry. In the quest for the perfect embodiment of the ‘code of beauty’, we have only the very best place on the world stage. IWC has been a fixed feature of the international…

THE PSYCHOLOGY OF DATA SCIENCE

BY DR LISA-CHRISTINA WINTER In marketing, research, or product development, data science is a fixed component in various aspects of our economy. While a couple of years ago, the creation of insights by using data led to a competitive advantage, it has become a requirement to stay competitive, and most companies apply it. However, only…

SINGLE SOURCE OF TRUTH

Giving the gift of ubiquity to your assets BY JÜRGEN BURGER Do you know how much of your marketing content is duplicated in your company? Do you know which team in your company, be it marketing or communication, is the biggest consumer of your last photo shoot? And this image found on Twitter, do you…

GLOBAL THINKING

Interview with Rhonda Vetere, President of nThrive BY NADINE PELZER She is one of the few female key players in the Tech World and there is a lot that men can learn from her. With more than 25 years in extensive information technology management, Rhonda Vetere helps companies in every sector to succeed on their…

HIGHLY EFFICIENT

Jake Dyson about his passion for light and the future of the family-owned business BY ANJA FAHS “When things do not work, it frustrates every one of us – as design engineers, we do something about it – it’s all about inventing and improving products,” said James Dyson, inventor and founder of the iconic home…

FOODTASTIC

How Metro sweetens their customer’s experience BY CHRISTIAN PECHER The number of online sales has risen rapidly in recent years. Enterprises have to position themselves anew with regard to digitalisation, not only to meet their customer’s demands but also to stay competitive internationally. Next to the implementation of new technologies into existing IT structures, the…

FUTURE-ORIENTED

Insights into the digitalisation strategy of the Intersport Group BY SOPHIA BLANK All journeys start with an initial step, this is also the case for the digitalisation journey that virtually all companies have to embark on today. And Intersport – the largest medium-sized retail cooperative within the sports retail sector – is also making swift…

Wussten Sie, dass…

… bei 12% der EDEN-Befragten zwar keine Strategie bekannt oder vorhanden ist, sich dennoch zeigt, dass die Mehrheit bereits digital-strategisch investiert, vor allem in das Information Supply Chain Management:   Abb.: In welche Themen haben Sie investiert? Quelle: http://www.edenstudy.com Digitale Informationslieferkette als Vorrausetzung für neue digitale Geschäftsmodelle 88% der Befragten sind mit den Ergebnissen der…

ELECTRIFYING

Industrial Design by Hartmut Esslinger BY ANJA FAHS In the late 1960s, a student in Altensteig, in Germany’s tranquil Black Forest, had a vision. He wanted to turn the world of design entirely on its head. Hartmut Esslinger established esslinger design, thus heralding the beginning of a new era in which product design learned the…

CREATIVE COMMUNITY

Kickstarter forges links through inspiring projects BY ANJA FAHS Whether it be an art project, a videogame, a music album, a novel light design or clever outdoor gear – the crowdfunding platform Kickstarter lets you introduce unique ideas and realise them through financial support from friends, fans or inspired strangers. Ideas span from homemade postcards…

LEADING THROUGH INFORMATION

Success through reliable product information BY ANJA FAHS In the digital world, consumers turn to e-commerce sites and internet applications when searching for products, querying product information and, ultimately, making purchase decisions. If they can’t find what they’re looking for, they move on. With 1WorldSync, companies can provide relevant product information and top-quality digital content…

ALL-ROUND SUCCESS

Product information and customer requirements in a nutshell BY YAEL DAVIDOWITZ-NEU Today’s hyperconnected consumers have more choices than ever, and their expectations of brands have increased accordingly. Buyers use multiple sales channels and expect to be able to travel through them seamlessly, which means that all customer touch points must offer accurate, timely and consistent…

DIGITAL SEDUCTION

The Group of Analysts presents Europe’s largest digitalisation study. Time to pick the fruits from the tree of knowledge. BY MATTHIAS WESSELMANN In the 21st century, digitalisation leaves no field untouched. Initially eyed with scepticism, many businesses have since come to realise the benefits of digitalisation and the advantages it brings. Big data, cloud solutions,…

GLOBAL CONNECTION

The Internet of Things becomes a real growth driver BY DORIS SALCHINGER From connected computers to intelligent digitalised habitats – the Internet of Things represents an enormous innovation boost. Smart, networked objects are finding their way into every industry, not only changing our private everyday lives and consumer habits, but also taking over factory floors….

PERFECTLY POSITIONED

Tailor-made solutions for a successful agency BY JOACHIM FISCHER Stagnating or falling marketing budgets, a growing number of media touchpoints and shrinking marketing departments, make it impossible for many clients to meet the challenges of communication. The consequence is an increasing demand for comprehensive consultation and made-to-measure concepts designed to work on all channels.  How…

ASTOUNDING WORLD OF CULINARY DELIGHTS

Miele is reinventing the cooking experience BY MIRJAM DEBORA MARSCHALL Over and over again, the desire for innovativeness and creativity is a driving force for science and business. These two factors decide over entrepreneurial success and are indispensable in today’s fast-changing age. One of the most successful companies that elegantly and easily overcomes these challenges…

Die Welt im digitalen Wandel – ohne Deutschland?

Deutschland droht den Anschluss zu verlieren – das sagen diverse Verbände mit Bezug auf die Digitalisierungsbestrebungen der künftigen Bundesregierung. Tatsächlich scheint die Digitalisierung hierzulande hinterherzuhinken. Zu diesem Ergebnis kommt die EDEN-Studie. „Die Digitalisierung ist die größte Veränderung der Gegenwart. Dieser Veränderung kann man nicht erfolgreich begegnen, indem man nichts ändert“ – so die ersten beiden…

CULT STATUS

Interview with Marius Eschweiler, Global Business Development at Leica Camera AG BY NADINE PELZER The small red logo makes the hearts of people across the globe beat that little bit faster. Although very discreet, admirers can always spot it from afar. Leica has been all about German engineering artistry, superlative quality and unbeatable products for…

Zufriedenheit im Rahmen der digitalen Transformation

Vor dem Hintergrund der aktuellen Diskussion um ein Ministerium für Digitales zeigen wir heute auf, wie (un)zufrieden deutsche Unternehmen mit dem Stand der digitalen Transformation tatsächlich sind: Abb.: Wie zufrieden sind Sie mit der digitalen Transformation in Bezug auf folgende Aspekte? Quelle: http://www.edenstudy.com Vorangehen – mit einem Analystenhaus als Partner   Gesellschaftspolitische Entwicklungen abzuwarten war noch…

A MOMENT IN TIME

Unique works of art made for eternity BY JASMIN HUMMEL The latest iteration of the Phantom is being celebrated as the world’s best car. It is the symbol of a reinterpretation of the ‘Architecture of Luxury’. What makes it so special is the unique, high-end design of the interior, the brainchild of the Rolls-Royce design…

IT’S ALL ABOUT CONNECTIVITY

When the coffee maker orders beans all by itself BY SOPHIA BLANK There is no buzzword more popular than the Internet of Things. Yet IoT is not so much a new phenomenon than a repeat offender with high potential. So what’s behind the IoT trend which has dominated the digital world for years? Over the…

Daten-Silos aufbrechen und Digitalisierungspotenzial befreien

Unternehmen kämpfen nach wie vor häufig damit, dass Daten an eine Anwendung gebunden sind und somit in sogenannten „Daten-Silos“ gefangen sind. Dadurch entsteht erheblicher Mehraufwand bei der Datenpflege. Auch können Daten nicht über Systemgrenzen hinweg genutzt werden, weil Schnittstellen fehlen und somit der Datenfluss unterbrochen ist. Essenziell für den Digitalisierungserfolg im Unternehmen ist es, diese…

Winter Elegance

After a summer of automated out of office responses, the coming winter months brings an influx of appropriate cold weather workwear. Whatever your workplace’s dress code, it never goes unnoticed by clients, colleagues and your boss if you make an effort with your wardrobe. Below is the pick of a failsafe winter business look which…

Wussten Sie, dass …

… knapp 40% der Unternehmen Anfang 2017 noch kein konkretes Vorhaben zur digitalen Transformation gestartet hatten? Auch existierten bei 38,9% der Befragten noch keine konkreten Pläne, die digitale Transformation anzugehen. Nur für knapp ein Viertel der Unternehmen gab es bereits vor 2014 entsprechende Vorhaben. Abb.: Seit wann gibt es konkrete Vorhaben und Projekte zur digitalen…

DRESS TO IMPRESS

Engelhorn on its way into the digital future BY JASMIN STÖCKLE Founded by Georg Engelhorn and Adam Sturm in 1890 as a business selling apparel for men and boys, the fashion and sportswear and equipment store Engelhorn – located in the heart of the ‘City of Squares’ Mannheim – is one of the leading addresses…

PENCIL, PAPER, SCISSORS

A journey to the multi-faceted world of Office Depot Europe BY NADINE PELZER Digitalisation is turning some product worlds upside down. The trend leaning away from classic consumer goods and towards new developments is unstoppable. That’s why many companies need to rethink matters and strike out in new directions. Mr Vigener, Director Media Production Centre…

RAIN OF LIGHT

A palace for art in Abu Dhabi BY ANJA FAHS Like a mirage, white buildings float on the sea – in the desert of Abu Dhabi. Under the glare of the sun, shadows dance on the water, and to compensate for the merciless desert heat, we find cooling shade beneath the gigantic vault of the…

A PIECE OF HOME

Comfort in the stylish atmosphere of the Roomers Hotels BY ANJA FAHS A gigantic golden chimney catches your eye as soon as you step foot into the lobby of the recently opened Roomers Hotel in Munich. The atmosphere is modern and cosy at the same time, like a chic, large living room. The design and…

FASCINATION OF THE MOUNTAINS

About a passion that connects people and systems BY ISABELLA KOLB Between November and early May, the words ‘we’re off skiing’!’ are heard very frequently from Claus Kolb, the Managing Director of kolb digital gmbh. Founding father Hans-Otto Kolb was also a gifted skier. It is passion that unites complex structures, techniques and challenges.  Let…

Temel Kahyaoglu in conversation with Wolfgang Wichert 

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Wolfgang Wichert, CEO of eggheads, on developments in omnichannel marketing Wolfgang Wichert has a degree in mathematics and founded eggheads GmbH in 1990. For more than 20 years, he has been developing software around the topic of product information management. As a result, Wolfgang Wichert and his eggheads rank…

EXCEED LIMITS

When the extraordinary becomes everyday life BY ANJA FAHS The highly qualified men of the “210th Rescue Squadron” headquartered in Anchorage, Alaska, are specialised in carrying out rescue operations and extreme salvages in the toughest, most remote and most hostile corners of the globe. These men are on constant standby to use their competencies and…

HEADING FOR NEW SHORES

The General Data Protection Regulation as an opportunity BY MIRJAM DEBORA MARSCHALL The revised General Data Protection Regulation came into effect in spring 2016 and will have to be adhered to by all companies within the European Union from next year onwards. Progress has been slow in light of the comprehensive changes and tightening regulations…

INTOXICATING PLAY OF COLOURS

Searching for the exceptional  BY JASMIN HUMMEL The bitter cold, uninhabited areas, spectacular snapshots – when searching for a unique subject, Chris Burkard not only overcomes his own borders, but also those of traditional surf photography. He shares his experiences with millions of people worldwide, taking his audience with him on a journey into unknown…

EDEN Day 24

Congratulations you have made it through 24 days of EDEN. You’re a real digitalisation pro! The TGOA Team wishes you all a Merry, Merry, Digital Christmas and a Happy New Year! Be ready for our plans for 2018. It will be a great year, promise! Reading recommendation for the cosy days: www.edenstudy.com.  

EDEN Day 23

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. You have opened each door of our EDEN Advent Calendar? Well done. All the knowledge you gained in the…

IN THE SEA OF SENSES

The sensory companion for stressful situations BY JASMIN HUMMEL Who isn’t familiar with stress at work, stress in everyday life and then the added stress during your spare time with countless possibilities and offers. Anti-stress recommendations and relaxation exercises are booming, but when do you have the time for those? Ramon Telfer and cofounder Alex…

EDEN Day 22

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. Two more days to go. We hope you are as excited as we are! To sweeten your day…

UP CLOSE

A personal interview with Peter Maffay  BY NADINE PELZER He is undoubtedly one of the biggest and most prominent personalities on the German music scene. Peter Maffay has thrilled, moved and accompanied an entire nation for many decades. No one else has come close to his success or released as many number one albums. As…

EDEN Day 21

Heads up and eyes wide open! With a new publication form, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a co-author that has managed to convince us through their extraordinary performance. Did you know that the key to success is a mix of…

FULL OF ANTICIPATION

New plans and big goals at Contentserv  BY SOPHIA BLANK Only a few days left until the end of the year, and 2018 is just around the corner with many exciting projects. However, some news can’t wait. As of November 1st, Holger Schneider has taken over as Head of Operations at Contentserv.  In our interview,…

Temel Kahyaoglu im Gespräch mit Stephan A. Nobs 

Temel Kahyaoglu, Chief Analyst TGOA, im Gespräch mit Stephan A. Nobs, CMO von BrandMaker, über Customer Engagement Vol. 2 Der gebürtige Schweizer und studierte Betriebswirt startete seine Karriere als Product Manager bei Beiersdorf. Vor seinem Wechsel zu BrandMaker hat Stephan Nobs Assetlink Europa mitgegründet und aufgebaut. Nach dem Verkauf des Unternehmens an SAS Institute verantwortete er den…

EDEN Day 20

EDEN (European Digital Entity Norm) is the first of its kind and offers new revolutionary insights of the digital future. The Group of Analysts launched with its EDEN survey and study an overview of the current state of digitalisation in European companies. Yay still there? Great, let’s continue with our Christmas surprises. Did you ever wonder which topics are the…

PRECISION WORK

MMC Hartmetall on the way to the digital future BY MIRJAM DEBORA MARSCHALL Tradition and modern business models have to form a symbiosis in the age of digitalisation. This becomes a balancing act for broadly-diversified companies, but it can be successfully mastered with the support of experienced partners. MMC Hartmetall GmbH is one such company,…

EDEN Day 19

Heads up and eyes wide open! With a new publication form, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a co-author that has managed to convince us through their extraordinary performance. Did you know that strategic decisions pose challenges for companies because they…

DEMOCRATIC DESIGN

Ikea’s Head of Design Marcus Engman in an interview BY NADINE PELZER Only very few enterprises enjoy as much affection among people across the globe as the Swedish furniture and home furnishing company Ikea. The wonderful, diverse designs on offer at Ikea’s countless emporia allow everybody to express their personality. However, just what steps the…

EDEN Day 18

Heads up and eyes wide open! With a new publication form, The Group of Analysts is focusing on exciting topics relating to the digital revolution at irregular intervals. This always happens in collaboration with a co-author that has managed to convince us through their extraordinary performance. Did you know that usability is more than mere user-friendliness? It describes…

LIKE MY LOOK

The desired outfit with Strellson’s Like-Shop BY NADINE PELZER The Swiss fashion and lifestyle label Strellson has recognised and dealt with the growing importance of social media for company’s communication strategies for a long time. This June, they opened the world’s first online shop, where you cannot pay with money, but with likes. We talked…