UNLEASH POTENTIALS

The ability to create honest value as a guiding star for successful leadership By Umasankar Diddi A friend once said, a man is honoured for what he gave and not for what he received. That seems like a common thread with great personalities we adore – be it reformists, scientists, political heroes or business leaders….

SUNKEN IN THE SEA

A culinary homage to Norway’s coast BY ANJA FAHS At Cape Lindesnes, on the southernmost mainland point of Norway, where the rough waves of the North Sea break on the rocks, a huge concrete monolith slides into the sea and sinks below the surface. It is a building that fits perfectly into the rocky archipelago…

Summer Coolness

With winter now over and temperatures on the rise, spring dressing ought to be in full swing, so heavy layers – wools, flannels and cashmeres – should be retired for another season.It’s time to bid a warm welcome to a lighter, brighter aesthetic that functions to keep us cool but also smart in the workplace. Generally,…

FOR ALL SENSES

A garden of enjoyment in South Africa’s Winelands BY ANJA FAHS Bees hum and it smells of thyme. A group of geese waddles across the path and moves towards the pond, unimpressed by the breathtaking panorama of the Simonsberg. We are in South Africa, in the famous Western Cape wine region just outside Cape Town….

UNDER THE SPELL OF WATER

Extreme kayaker Tyler Bradt about his dangerous passion BY SABINE FUSS Tyler Bradt paddles calmly down the River Palouse in Washington in his kayak. The trees move slowly past him, the water is calm and drives him gently forward. As if by magic, the water suddenly becomes a torrential river that storms the red kayak…

WELL ENCRYPTED

Marketing campaigns under the sign of the GDPR BY ANDRES DICKEHUT Security in dealing with personalised data plays a new and major role today. As a company driving marketing, how do I process these data? Which data may I save, for how long, and for what purpose? The GDPR also gives marketers an opportunity to…

BIG PRESENCE

Clothes that you won’t want to take off anymore BY NADINE PELZER Uncompromising quality combined with craftsmanship and a sure sense for trends. This is Suitsupply. Because in a world where off-the-rack suits have taken over men’s wardrobes worldwide, Suitsupply introduces a new approach, creating a completely new market for men’s fashion. With great attention…

PROFESSIONAL DREAMER

How Philippe Starck wants to improve people’s lives with his creations BY ANJA FAHS Philippe Starck is a phenomenon. As one of the most famous designers of our time, he masters the range of product design in an unbelievable bandwidth. There is hardly an area of our daily lives that has not been made more…

EVERYBODY WELCOME

Affordable luxury made by Ian Schrager BY ANJA FAHS The motto of the new Public Hotel by Ian Schrager is “Luxury for All”. The legendary New York hotelier has not only reinvented a new hotel concept, but with his idea of affordable luxury, he also stands up to the growing popularity of Airbnb. A hotel…

CONTENT IS KING

VON NADINE PELZER Die Zahl der Marketingkanäle ist in den letzten Jahren rasant gestiegen. Dabei wollen doch Google oder die Marketingabteilungen nur das eine: den richtigen Content, fein gegliedert und aufbereitet zum Weiterverarbeiten. Wie das im Handel funktioniert und was dafür notwendig ist, um vom Onboarding bis in den E-Shop den richtigen Content zum gewünschten…

GUARDIAN OF THE RECIPE

On the trail of the tradition-steeped brand history of Jägermeister BY ANJA FAHS Who isn’t familiar with the imposing stag featured on the green bottle? While the herbal liqueur was deemed suited for celebrating a successful day of hunting or as a nightcap in the 1990s, Jägermeister has become one of the most popular herbal…

Gemeinsame digitale Strategie eine Seltenheit

Die digitale Transformation ist unumgänglich. Die rasante Entwicklung von Technologien wie Cloud, Big Data und dem Internet der Dinge erfordert mehr denn je ein Umdenken in den Unternehmen und idealerweise eine gemeinsame digitale Strategie. Dass digitale Strategien vorhanden sind, aber oftmals nicht gemeinsam koordiniert werden, zeigt die EDEN-Studie. Die digitale Transformation der gesamten Gesellschaft macht…

OASIS OF WELLBEING

Easily design your home online BY NADINE PELZER A professional website forms the foundation stone for the successful future presence of stationary furniture stores. In addition to the opportunity to present goods in interiors stores, sooner or later there must also be the possibility to order goods online. The internet offers the way of showcasing…

Sunny Prospects

Practicality is perennial, whether you’re a ‘hands-on’ kind of chap, or simply prefer to look like one. This season sees industrial Americana-inspired workwear muscle its way in to the working wardrobe, with riveted denims and heavy twills receiving a stylish overhaul. The key to pulling off this trend is to use block, neutral shades such…

STRONG CHARACTERS

How MINI moves people with its impressive design BY NADINE PELZER What do Beatles drummer Ringo Starr, the fashion model Twiggy and entrepreneur Enzo Ferrari have in common? They were all big fans of a small car. When the ”classic Mini“ was introduced in 1959, the compact car was supposed to have three main properties….

BEN’S WORLD

Conversational Commerce as “The Next Big Thing” in Omnichannel BY BEN RUND My first column in The Produktkulturmagazin should be about a ‘next big thing’, I thought. For me, this big thing is clearly Conversational Commerce. Why? We have all experienced the hunt for new terms that has been taking place over the past few…

IN HARMONY

Increasing wellbeing through a healthy lifestyle BY INES ZORMAN For a long time, people in the economic, political, and social gear mechanism were assigned the role of constantly calling up and improving their performance. The fact that this approach demands too high a price while impairing the quality of life has since been recognised. With…

AN OCEAN OF INK AND PAPER

About an architectural masterpiece for literature BY MIRJAM DEBORA MARSCHALL A reader lives a thousand lives before he dies. Architecture is a visual art, and the buildings speak for themselves. The Dutch architectural practice MVRDV has combined these two aspects effortlessly in one of its most daring projects, and opens up a new world of…

WELCOME TO COSMOS

By building a worldwide network, The Group of Analysts bundles unique knowledge BY MIRKO VON SCHLACHTA Cosmos is the living expression of what characterises The Group of Analysts. As Europe’s largest independent firm of analysts focusing on information supply chain management, it supports and accompanies businesses with their digital transformation. Mirko von Schlachta, General Manager…

STILL DAY ONE

Matthias Schrader and the new breed of digital consultant VON JOHANNES CEH On 16th January, a man was elected HORIZONT “Agency Man of the Year” at the Alte Oper Frankfurt. He stands for a new era in the marketing sector.  For years, Matthias Schrader has been one of the leading figures in the German digital…

CAST IN A PERFECT LIGHT

About the interaction between light, space and people at RIBAG BY MIA HOFMANN Light is culture. Light supports architecture and sharpens perception. With the appropriate lighting solutions, Swiss lighting specialist RIBAG is creating moods in which people feel comfortable, work more efficiently and can relax in peace. The new brand presence with an online shop…

UNIVERSITY – polyphonic data model

The TGOA university defines a new unique knowledge platform bringing teachers and students together in order to rethink and redefine the processes of digitalisation polyphonic data model 18 By Temel Kahyaoglu The time has finally come. We believe that Europe has always been a master of polyphony. Not just in terms of music, but also…

Online Media Net Innovation Day

Außergewöhnliche Einblicke, spannende Expertenvorträge und eine faszinierende Location  Durch die Digitalisierung haben sich die Verhaltensweisen der Shopper teilweise fundamental verändert. Der Durchschnittsverbraucher besitzt im digitalisierten Leben 7,2 Endgeräte und wird über Apps, Social Media, Chat Bots, Wearables und Sprachassistenten angesprochen. Omnichannel-Shopping ist längst Realität. Der 6. Online Media Net Innovation Day des innovativen Softwareunternehmen apollon…

DEEP UNDER

About breath-taking underwater worlds and diving into endless deepness BY JASMIN HUMMEL No goal seems out of reach, no victory is enough for him. Always on, always better, always more. This dive made Herbert Nitsch the 33-time world record holder in freediving and the Deepest Man On Earth. Thirty-two of these records are set in…

PLAYING CATCH-UP

Why Germany has to put its foot down on the road to digitalisation BY TEMEL KAHYAOGLU Already an established part of everyday life, digitalisation is gradually becoming a fixture in politics and business as well. Initially eyed with scepticism, many businesses have since come to realise the benefits of digitalisation and the advantages it brings…

THUMBS UP

Enjoying the sun carefree with a smart protector BY MIRJAM DEBORA MARSCHALL Summertime is spent outside basking in the sun. However, too many ultraviolet rays cause more damage than fun. The risk of contracting skin cancer has risen in the last few years, and is one of the most common types of cancer spread around…

SIX BILLION SHOPPERS

Why data will be the key to success in the global e-commerce boom BY OMER FAROOQUE Everyone is looking to solve data management problems in the digital age. This article helps answer the core questions of what makes e-commerce tick across the globe, especially around helping clients understand why data must be wielded as an…

FLOATING MASTERPIECE

Rossinavi combines the beauty of the oceans in complete perfection BY MIRJAM DEBORA MARSCHALL & NADINE PELZER Superyachts dominate the oceans of this planet with their exuberant luxury, fascinate with their aura and their jaunty elegance keeps one breathless. Just a handful of prestigious manufacturers know this precious trade and are able to give birth…

Mit dedizierten Teams die digitale Transformation meistern

Die digitale Transformation des Unternehmens ist keine einfache Aufgabe. Es gilt zunächst einmal den Status quo zu ermitteln. Dazu müssen Prozesse und Daten erfasst und identifiziert werden, wo digitalisiert werden kann und was das in dem konkreten Fall bedeutet. Am besten kann dies gelingen, wenn interdisziplinäre und abteilungsübergreifende Teams aus Business-, Daten- und Software-Spezialisten dafür…

WITH CLEAR VISION

Mister Spex in the change from Online-Shop to Multichannel-Strategy BY TOBIAS GIESE Mister Spex is the biggest online optician in Germany, and ranks amongst Europe’s biggest online opticians, with a presence in eleven countries and more than 60,000 visitors to its website per day on average. To more than two million customers, the Berlin-based company…

THE CODE OF BEAUTY

Striving for perfection and the noble art of horology at IWC BY JASMIN HUMMEL Haute horlogerie is all about first-class, distinctive watchmaking artistry. In the quest for the perfect embodiment of the ‘code of beauty’, we have only the very best place on the world stage. IWC has been a fixed feature of the international…

THE PSYCHOLOGY OF DATA SCIENCE

BY DR LISA-CHRISTINA WINTER In marketing, research, or product development, data science is a fixed component in various aspects of our economy. While a couple of years ago, the creation of insights by using data led to a competitive advantage, it has become a requirement to stay competitive, and most companies apply it. However, only…

SINGLE SOURCE OF TRUTH

Giving the gift of ubiquity to your assets BY JÜRGEN BURGER Do you know how much of your marketing content is duplicated in your company? Do you know which team in your company, be it marketing or communication, is the biggest consumer of your last photo shoot? And this image found on Twitter, do you…

GLOBAL THINKING

Interview with Rhonda Vetere, President of nThrive BY NADINE PELZER She is one of the few female key players in the Tech World and there is a lot that men can learn from her. With more than 25 years in extensive information technology management, Rhonda Vetere helps companies in every sector to succeed on their…

HIGHLY EFFICIENT

Jake Dyson about his passion for light and the future of the family-owned business BY ANJA FAHS “When things do not work, it frustrates every one of us – as design engineers, we do something about it – it’s all about inventing and improving products,” said James Dyson, inventor and founder of the iconic home…

FOODTASTIC

How Metro sweetens their customer’s experience BY CHRISTIAN PECHER The number of online sales has risen rapidly in recent years. Enterprises have to position themselves anew with regard to digitalisation, not only to meet their customer’s demands but also to stay competitive internationally. Next to the implementation of new technologies into existing IT structures, the…

FUTURE-ORIENTED

Insights into the digitalisation strategy of the Intersport Group BY SOPHIA BLANK All journeys start with an initial step, this is also the case for the digitalisation journey that virtually all companies have to embark on today. And Intersport – the largest medium-sized retail cooperative within the sports retail sector – is also making swift…

Wussten Sie, dass…

… bei 12% der EDEN-Befragten zwar keine Strategie bekannt oder vorhanden ist, sich dennoch zeigt, dass die Mehrheit bereits digital-strategisch investiert, vor allem in das Information Supply Chain Management:   Abb.: In welche Themen haben Sie investiert? Quelle: http://www.edenstudy.com Digitale Informationslieferkette als Vorrausetzung für neue digitale Geschäftsmodelle 88% der Befragten sind mit den Ergebnissen der…

ELECTRIFYING

Industrial Design by Hartmut Esslinger BY ANJA FAHS In the late 1960s, a student in Altensteig, in Germany’s tranquil Black Forest, had a vision. He wanted to turn the world of design entirely on its head. Hartmut Esslinger established esslinger design, thus heralding the beginning of a new era in which product design learned the…

CREATIVE COMMUNITY

Kickstarter forges links through inspiring projects BY ANJA FAHS Whether it be an art project, a videogame, a music album, a novel light design or clever outdoor gear – the crowdfunding platform Kickstarter lets you introduce unique ideas and realise them through financial support from friends, fans or inspired strangers. Ideas span from homemade postcards…

LEADING THROUGH INFORMATION

Success through reliable product information BY ANJA FAHS In the digital world, consumers turn to e-commerce sites and internet applications when searching for products, querying product information and, ultimately, making purchase decisions. If they can’t find what they’re looking for, they move on. With 1WorldSync, companies can provide relevant product information and top-quality digital content…

ALL-ROUND SUCCESS

Product information and customer requirements in a nutshell BY YAEL DAVIDOWITZ-NEU Today’s hyperconnected consumers have more choices than ever, and their expectations of brands have increased accordingly. Buyers use multiple sales channels and expect to be able to travel through them seamlessly, which means that all customer touch points must offer accurate, timely and consistent…

DIGITAL SEDUCTION

The Group of Analysts presents Europe’s largest digitalisation study. Time to pick the fruits from the tree of knowledge. BY MATTHIAS WESSELMANN In the 21st century, digitalisation leaves no field untouched. Initially eyed with scepticism, many businesses have since come to realise the benefits of digitalisation and the advantages it brings. Big data, cloud solutions,…

GLOBAL CONNECTION

The Internet of Things becomes a real growth driver BY DORIS SALCHINGER From connected computers to intelligent digitalised habitats – the Internet of Things represents an enormous innovation boost. Smart, networked objects are finding their way into every industry, not only changing our private everyday lives and consumer habits, but also taking over factory floors….

PERFECTLY POSITIONED

Tailor-made solutions for a successful agency BY JOACHIM FISCHER Stagnating or falling marketing budgets, a growing number of media touchpoints and shrinking marketing departments, make it impossible for many clients to meet the challenges of communication. The consequence is an increasing demand for comprehensive consultation and made-to-measure concepts designed to work on all channels.  How…

ASTOUNDING WORLD OF CULINARY DELIGHTS

Miele is reinventing the cooking experience BY MIRJAM DEBORA MARSCHALL Over and over again, the desire for innovativeness and creativity is a driving force for science and business. These two factors decide over entrepreneurial success and are indispensable in today’s fast-changing age. One of the most successful companies that elegantly and easily overcomes these challenges…

Die Welt im digitalen Wandel – ohne Deutschland?

Deutschland droht den Anschluss zu verlieren – das sagen diverse Verbände mit Bezug auf die Digitalisierungsbestrebungen der künftigen Bundesregierung. Tatsächlich scheint die Digitalisierung hierzulande hinterherzuhinken. Zu diesem Ergebnis kommt die EDEN-Studie. „Die Digitalisierung ist die größte Veränderung der Gegenwart. Dieser Veränderung kann man nicht erfolgreich begegnen, indem man nichts ändert“ – so die ersten beiden…

CULT STATUS

Interview with Marius Eschweiler, Global Business Development at Leica Camera AG BY NADINE PELZER The small red logo makes the hearts of people across the globe beat that little bit faster. Although very discreet, admirers can always spot it from afar. Leica has been all about German engineering artistry, superlative quality and unbeatable products for…

Zufriedenheit im Rahmen der digitalen Transformation

Vor dem Hintergrund der aktuellen Diskussion um ein Ministerium für Digitales zeigen wir heute auf, wie (un)zufrieden deutsche Unternehmen mit dem Stand der digitalen Transformation tatsächlich sind: Abb.: Wie zufrieden sind Sie mit der digitalen Transformation in Bezug auf folgende Aspekte? Quelle: http://www.edenstudy.com Vorangehen – mit einem Analystenhaus als Partner   Gesellschaftspolitische Entwicklungen abzuwarten war noch…

A MOMENT IN TIME

Unique works of art made for eternity BY JASMIN HUMMEL The latest iteration of the Phantom is being celebrated as the world’s best car. It is the symbol of a reinterpretation of the ‘Architecture of Luxury’. What makes it so special is the unique, high-end design of the interior, the brainchild of the Rolls-Royce design…

IT’S ALL ABOUT CONNECTIVITY

When the coffee maker orders beans all by itself BY SOPHIA BLANK There is no buzzword more popular than the Internet of Things. Yet IoT is not so much a new phenomenon than a repeat offender with high potential. So what’s behind the IoT trend which has dominated the digital world for years? Over the…

Daten-Silos aufbrechen und Digitalisierungspotenzial befreien

Unternehmen kämpfen nach wie vor häufig damit, dass Daten an eine Anwendung gebunden sind und somit in sogenannten „Daten-Silos“ gefangen sind. Dadurch entsteht erheblicher Mehraufwand bei der Datenpflege. Auch können Daten nicht über Systemgrenzen hinweg genutzt werden, weil Schnittstellen fehlen und somit der Datenfluss unterbrochen ist. Essenziell für den Digitalisierungserfolg im Unternehmen ist es, diese…

Winter Elegance

After a summer of automated out of office responses, the coming winter months brings an influx of appropriate cold weather workwear. Whatever your workplace’s dress code, it never goes unnoticed by clients, colleagues and your boss if you make an effort with your wardrobe. Below is the pick of a failsafe winter business look which…