FINDING PEACE

The luxury of splendid isolation BY ANJA FAHS The eye glides over the green valley to the grey rock and the view vanishes between the white trunks of a couple of birch trees, its silver leaves dancing in the wind. High above in the sky buzzards are circling and you can hear the nearby creek…

Innovation Day 2017

18.-19. September, Print Media Academy, Heidelberg. Herausforderungen, Visionen, Perspektiven, Netzwerk.  Der Viamedici Innovation Day ist Treffpunkt, von Vordenkern, Experten, Entscheidern und Anwendern für den intensiven Austausch über digitale Neuerungen und Trends in der Produktkommunikation und B2B-Commerce. Es erwarten Sie hochkarätige Vorträge und Praxisberichte zu den Themen: Neue digitale Geschäftsmodelle, Verbesserung von Kundentreue und Kundenzufriedenheit sowie…

Temel Kahyaoglu in conversation with Max Pusch

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Max Pusch, CTO of MSP AG, on semantics and data intelligence Max Pusch has been with MSP AG for more than ten years and has been on the Management Board since 2008. He has been involved in IT since 1999, when he was in retail. At MSP, he is…

Sicherheit für B2B-Shops

Das Thema Sicherheit ist für Onlineanbieter ein Dauerbrenner. Hacker und Softwarehersteller befinden sich in einem ewigen Wettrennen. Fast im Wochentakt werden Berichte zu kritischen Sicherheitslücken in CMS- und Shop-Lösungen publik. Gerade erst wies sogar die Stiftung Warentest erneut auf ein bereits seit Monaten bekanntes Sicherheitsproblem bei einem großen Open-Source-Shopsystem hin, welches in den einzelnen Shops…

FUTURE MATTER

The interaction between man and technology in industry BY SANDY STRASSER He invented the word ‘megatrend’ and popularised the term ‘globalisation’: for more than 20 years, US author John Naisbitt has been amazing readers with predictions about the future. Naisbitt is the author of numerous bestsellers and the recipient of 15 honorary doctoral degrees. He…

MIT CHARAKTER UND STIL

Faszination Custom Bikes VON CHRISTIAN PECHER Seit 1903 baut Harley-Davidson Motorräder, deren Bauweise und Klang Fans weltweit begeistern. Wir haben uns mit Andreas Scholz, Managing Director bei Custom Chrome Europe, Europas führendem Zubehöranbieter für Harley-Davidson-Motorräder, über die Faszinationskraft der Marke und die Leidenschaft der Fans für individuell gestaltete Bikes unterhalten. Herr Scholz, die Kultmarke Harley-Davidson…

Temel Kahyaoglu in conversation with Roy Machielsen

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Roy Machielsen, Director User Experience Services at Osudio, about the Future of Commerce Roy Machielsen is passionate about shaping digital customer experiences that matter. He seizes opportunities that digital creates to engage users and to build strong brands across channels. Roy works with a vibrant team of designers at…

CHAMPAGNE BRUT NATURE

Made by Louis Roederer and Philippe Starck BY ANJA FAHS The year 2006 was a surprise in various ways. From January to April, temperatures remained very low, the spring was long in coming, and when it did arrive, it rained for weeks. The grapevines in Terroir de Cumières, in the Champagne region, experienced considerable heat…

WORLDS OF GLASS

The view into the endless expanses of the universe BY ANJA FAHS The history of astronomy has been experiencing a regular construction boom for several years. In Chile, on Hawaii or in outer space, telescopes are being built that make all the facilities constructed to date look tiny. For instance, the largest optical telescope in…

VERANTWORTUNGSVOLLER SCHWEDE

Wie Volvo den Menschen in den Mittelpunkt stellt VON CHRISTIAN PECHER Die Geschichte von Volvo begann nicht mit Autos, sondern mit Metallkügelchen und einem Fischrestaurant. Steigen Sie ein, die Tür steht offen, denn wir befinden uns im Jahr 1899 in Göteborg. Die dortige Welt ist im Umbruch, und auf unserer gemeinsamen Reise erfahren Sie, warum…

NEXT LEVEL

Deutsche Telekom extends its digital leadership BY NADINE PELZER In order to provide systematic leadership of employees in the digital age, the skills and methods managers need today are not the same as those they needed in the analogue world. Telekom has launched a new worldwide development programme that promotes successful leadership in the digital…

BLUE SKY COMING

China plans to mix up electromobility with the NIO BY ANJA FAHS No other topic dominated the Shanghai Auto Show at the end of April as much as the discussions focusing on electromobility. The major manufacturers Daimler Benz, BMW and Volkswagen presented models designed specifically for the Chinese market. A Chinese electric car start-up is…

Der B2B-Onlineshop und der Außendienst

Eine Beziehung mit (überwindbaren) Hindernissen VON CLAUDIA SCHULZ Dass das Thema e-Commerce auch im B2B-Bereich immer wichtiger wird, ist längst kein Geheimnis mehr. Geschäftskunden erwarten mittlerweile die gleichen Möglichkeiten zum Onlineshopping wie im privaten Leben. Dennoch birgt die Einführung eines Onlineshops zahlreiche Herausforderungen. Eine davon ist die Skepsis des Außendienstes. Ist der Vertrieb nicht überzeugt…

Summer Breeze

What you wear to work largely depends on where you work. Be it a formal suit in a law firm or t-shirt and jeans as a flexi-time freelancer, whatever the dress code, there’s lots to be said for making an effort, and this shouldn’t change seasonally. Colleagues will respect it and clients will appreciate it,…

EVERYDAY LOVE

Coffee, just the way you like it BY NADINE PELZER For many of us, starting the day without a cup of aromatic coffee is unimaginable. Ideally you want to enjoy a cup of the freshly brewed brown gold before or during the journey to work. However, just after its preparation it tends to be too…

ALTITUDE ACROBAT

Photography between heaven and earth BY NADINE PELZER A society without photography? Unthinkable, not least because of Instagram and other image sharing sites. Most of us love to capture a beautiful motive, or to admire the professionals’ take from a lay person’s perspective. That is all very well but, it can be a bit more…

PREDICTIVE ANALYTICS

Interview with Dr Frank Säuberlich, Director Data Science & Data Innovation Teradata BY SANDY STRASSER Companies that opt for big data in terms of their business have long faced a huge challenge: for one, they have to ask themselves how to make proper and effective use of big data. Predictive analytics is currently one of…

BUSINESS IN BEAUTY

L’Oréal and the business of networked beauty BY SANDY STRASSER Global cosmetics giant L’Oréal invests more in its digital business. To CEO and Chairman Jean-Paul Agon, eCommerce can be considered as more than just an additional income source for the company. Instead, it is the new engine for growth. During an analysis offered as part…

JACOB’S LADDER

The cloud as the perfect data manager BY SHAMANTH SHANKAR As retailers grow, efficiently managing data across their application landscape becomes increasingly central. Business users and information technology (IT) leaders therefore require data management solutions which provide insights to them and relevant information to their customers along their purchasing lifecycle. For this reason, accommodating scale,…

SOUNDMACHINE

A classic becomes modern BY SANDY STRASSER Record players are the interior trend of the year, with the comeback of vinyl music currently omnipresent. But what exactly makes the sound system of yesteryear an absolute must-have today? Using new technologies, these new record players usually come with a USB connection, allowing music to additionally be…

HUNGRY FOR RESULTS

Global player in the digital fitness industry BY ANJA FAHS This app is really tough! My muscles were burning like fire and during the last ten jumps my legs started to feel heavy as lead, yet there were still squats to do, which would be the final straw for my trembling muscles. Quitting is not…

FREE SPIRIT

A girl and her eagle BY ANJA FAHS As soon as its mistress removes the protecting cap, the great eagle turns its head and looks around with its piercing eyes. It is still perched on the young girl’s arm. Suddenly, it spots its prey and in two great beats of its wings, it flies up…

Temel Kahyaoglu in conversation with Jürg Weber

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Jürg Weber, CEO censhare (Schweiz) AG, on Corporate Newsrooms Jürg Weber is the CEO, co-founder and co-owner of censhare (Schweiz) AG. Throughout his career, he has acquired in-depth experience in product management, purchasing management and sales marketing at both nationally and internationally active trading companies. During this time, he…

STEFAN SAGMEISTER

BY NADINE PELZER / SABINE STAHL What makes people really happy? This is precisely the question the acclaimed designer Stefan Sagmeister has asked himself. The very personal documentary ‘The Happy Film’ is the result of years of research and self-experiments on the way to happiness. His work inspires and fascinates, and is known for its…

THERE IS SOMETHING IN THE AIR

BY NADINE PELZER Time is a magical thing. Sometimes we feel it racing past, and sometimes it seems to stand still. But what if the time could suddenly catapult us into entirely different spheres? If we could let time literally intoxicate and sprinkle us? We can … At first glance, one could believe the simple…

NEXT GENERATION

Cult brand Abercrombie & Fitch reinvents itself BY ANJA FAHS At the end of the 19th century, someone stepping into ‘Abercrombie & Co’, a small shop on the waterfront in downtown Manhattan, would have found him- or herself in the midst of a large selection of expensive and in some cases quite exotic outdoor and…

THE NEW AGE OF COMMUNICATION

The challenge of personalisation and localisation BY MATHIAS WURTH Through digitalisation, the world has become smaller. The multitude of online distribution channels and social media at our disposal today also means we can communicate in various ways with more people in more time zones simultaneously. For a standard campaign, an average company uses at least…

THE MAGICAL KINGDOM OF SIAM

The Keemala Resort takes you away to foreign worlds BY ANJA FAHS In the old Kingdom of Siam in the rainforest-covered hillsides of the Thai peninsula of Phuket, there is a mysterious place. High above the beach, small buildings, like giant birds’ nests, are visible through the dense leafy cover of the jungle, hidden in…

MOMENTARY DECISION

Interview with photographer Jim Rakete BY SANDY STRASSER In a career of almost 50 years as a photographer, he captured the German elite of acting and music – Jim Rakete. Many great international personalities too, trust him and his sense for what truly makes a portrait. With us he spoke about the beginnings of his…

TIMELESS ELEGANCE

Interview with Slowear Managing Director Roberto Compagno BY NADINE PELZER Carefully designed details and an immaculate fit combined with top-quality material is the recipe for timeless items of clothing. For 60 years, the Italian Slowear Group, which consists of 4 brands, has been passionately devoted to manufacturing products which are beautiful, sustainable and reliable at…

Thomas Lucas-Nülle in conversation with Michael Kugler

Thomas Lucas-Nülle, Chief Analyst TGOA, in conversation with Michael Kugler, Managing Director Contentserv GmbH, about the Ability to Execute Mr. Kugler is an industrial engineer and has more than ten years’ experience in various specialist and management positions, from consulting and marketing through to product management and sales. He is regarded a pioneer in the area of Product…

HUMAN SUBWOOFER

Basslet is the first speaker to be worn on the wrist BY DR CLAUDIA PELZER To not only listen to music, but to feel it – that is the vision of the Berlin start-up Lofelt, the creative minds behind the Basslet bracelet. They have been working on the prototypes since 2014. In 2016, a Kickstarter…

TIME TO GREEN

Audi connects with traffic lights in the US BY THOMAS LUCAS-NÜLLE If you know in advance when a traffic light will turn red or green, you will drive more relaxed and efficiently. Audi is the first car manufacturer to connect with the urban surrounding – an important step towards autonomous driving. This service is called…

NEW BUSINESS

On the trail of the customer BY SARAH GRECHENIG Digitalisation has not only turned our everyday lives upside-down, it has also extensively revolutionised commerce. Developments in eCommerce have actually strong-armed digital transformation. The boundaries between sectors have become more fluid, those selling insurance today may be selling cars tomorrow. Nothing seems impossible any more. As…

Temel Kahyaoglu in conversation with Robert Schneider

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Robert Schneider, CEO w&co MediaServices, on the rising significance of integrators Since 2009, Robert Schneider has been the Managing Director at, and a shareholder in, w&co MediaServices GmbH & Co KG, a full-service media services provider based in Munich, Germany. Prior to this, he had been a manager at…

WHEN TWO LEGENDS MEET

Zenith El Primero Range Rover Special Edition BY ANJA FAHS Two big names and at the same time two legends with a bit of common history. In 1969, Zenith presented the famous Chronograph El Primero. In the same year, the British car manufacturer Land Rover introduced the prototype of the first luxury off-road vehicle: the…

ROYAL TOUCH

Culinary secrets from the Royal Chef BY NORA MANTHEY Carolyn Robb was the Royal Family’s chef for thirteen years. She travelled with Prince Charles and was there when Prince William and Prince Harry lost their mother, Princess Diana. Her expertise and experiences inspired a cookbook: ‘The Royal Touch, Simple stunning home cooking from a former…

DIGITAL TRANSFORMATION

All hands on deck! The stiff breeze of digital transformation becomes a formidable storm. For a good ship with an excellent team a unique opportunity to reach the finish line in front of the competition. Similar to the wheat races of the 19th and 20th centuries, when the largest sailing ships were racing under extreme…

NAVY UNDERSTATEMENT

As versatility, timelessness, and effortless style go, the navy blazer is the piece of clothing that’s hard to beat. In fact, it’s one of the cornerstones of the modern male wardrobe – a classic item which can be worn at the weekend, in the evening and most importantly, in a smart casual office environment. The…

Benelux DIY Market Retailer Selects Riversand Technologies for Managing Product Information in the Cloud

Maxeda DIY Group to utilize Riversand’s PIM to effectively manage product information for an integrated Omni-channel experience. Maxeda DIY Group, the leading do-it-yourself retailer in Benelux, has selected Riversand’s Product Information Management (PIM) and Media Asset Management (MAM) solution to efficiently onboard new products, manage product information and media assets in Cloud as part of their strategy…

Temel Kahyaoglu in conversation with Ania Hentz

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Ania Hentz, CEO silver.solutions on, what makes B2B eCommerce so special Ania Hentz is the founder and Managing Director of silver.solutions GmbH. With a background in marketing, Ania Hentz identified the potential of the Internet in 1999 and founded her own IT company in collaboration with Frank Dege. She is…

FEEL COMFORTABLE

In and out of slippers in style BY CHRISTIAN PECHER Just be relaxed and keep the slippers on when you go out, suggests the London label mahabis, which offers slippers with separate outer soles. Comfortable slippers in a lovely Scandinavian design are thus transformed into stylish outdoor footwear and vice versa. Who says functional wear…

SUCCESS IS IN THE PRODUCT MIX

Orsay persuades with bright omnichannel BY JÜRGEN BURGER There is hardly any industry spinning faster than fashion. Collection chases collection as customer preferences change virtually monthly. Fashionable companies, especially those with young target groups, must thus offer new products practically every week to ensure consumers’ continued interest in the brand. Even for the most experienced,…

SMART FABRICS

Google unites textiles and technology in its Jacquard project BY DR CLAUDIA PELZER Google’s Advanced Technology and Projects Group (ATAP), which focusses on researching future technologies, is currently transforming textiles into interactive surfaces. Here, new weaving techniques are being developed that permit sensors and electro-conductive yarns to be integrated into fabrics. At the annual Google…

FASHION GOES TECH

Interview with founder of TheCurrent Liz Bacelar BY NADINE PELZER / SABINE STAHL Smart watches, rings, handbags or jackets – where wearables are concerned, a lot of things have happened in recent years. Still, fashion and retail seem to find it difficult to cooperate with the tech business. Liz Bacelar, however, has managed to do…

Temel Kahyaoglu in conversation with Upen Varanasi

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Upen Varanasi, CEO Riversand, on what the future of Master Data Management looks like Upen Varanasi sets the overall strategy and vision for Riversand. He brings extensive experience in the areas of PIM, PLM and Content Management. A University of Missouri and IIT alumnus, Upen holds Master’s and Bachelor’s…

DIGITAL NOMADS

Live, work and play around the world BY ANJA FAHS Distance is an illusion. Today we live in an era in which flight connections and various ways of communication have shrunk the world. New possibilities to stay loyal to your social environment have opened up, even if you are thousands of kilometres away. We are…

EXPRESSIVE

Interview with Franziska Kunz, Global Head of Art Deutsche Bank AG BY ANJA FAHS Art has always been collected by private individuals but also by companies. Just think of the Medici with their Florentine family empire, or of today’s large and medium-sized companies. Art stimulates creativity in a business, shows a sense of culture and…

HARMONIOUS MOMENTUM FOR HAMBURG

The Elbphilharmonie has opened BY DR STEFAN POLLAK Germany has a new landmark. On the 11th of January, the Elbe Philharmonic opened in the Hamburg harbour district. The question may be asked if 10 years of building and 800 million euros of investment have been worth it. Time will show if a definite answer can…

PERFUME AS HANDMADE ART

Exclusive, pure, unique BY ANJA FAHS Sweet and smoky — if there is one trendy scent, it is sandalwood. A warm, strong basic note, which is intensive, woody and spicy at first. Combined with cedar, cardamom and leather, it creates a subtle masculine fragrance whose strength is, however, mellowed and rounded off by violet and…

FUTURISTIC SUPERMARKET

Amazon focusses on stationary retail using sensors instead of cash registers BY DR CLAUIA PELZER A supermarket with no queues at the checkout – but with lots of high-tech and sensors in the shelves. The amount due is simply debited online upon leaving the store. No more annoying queuing at the checkout. The online retail…

Marketers, let it rain gold in 2017!

On the road to success with digital business, personalization and data protection BY ANDRES DICKEHUT Andres Dickehut, CEO of marketing service provider Consultix, set off on behalf of Das Produktkulturmagazin in search of digital marketing trends. He has been advising international clients on customer engagement, eCRM, customer lifecycle management and eCommerce since 1994. ProCampaign®, one…

CREATING THE NEW

Is adidas’ new business model leaving competitors far behind? BY SANDY STRASSER Whether a product fulfils its purpose, whether it’s trendy and stylish, and above all whether it has its finger on the pulse of time — these factors are increasingly being decided by the customer in the digital age. It is he who not…