COLOCATIONIX

Where lives were once saved, has now become one of Europe’s safest data centres BY GERRIT REICHERT A photo taken in 1944 shows a bombed-out wasteland. The west of Bremen is nothing but rubble, not a building or outline recognisable as far as the eye can see. The only exception: a high-rise bunker – in…

DYNAMIC PULSE

Systems to face future challenges BY NIKO HENSCHEN Product information management systems provide support when compiling and maintaining product data. Conventional systems, however, are often too static. Companies require flexible and future-proof systems that adapt to the growing challenges of the global markets and enable efficient work. There are lots of trading and manufacturing companies…

EDEN Trend: Blurred Reality

Register now at http://www.edenstudy.com and be part of Europe’s first digitalisation study of its kind. Find out your personalised EDEN Level and learn about the latest digital trends. One of them was ridiculed at first, but is now a most topical trend – Virtual Reality (VR) and Augmented Reality (AR). For a long time, Augmented Reality was lagging behind…

Temel Kahyaoglu im Gespräch mit Stephan A. Nobs

Temel Kahyaoglu, Chief Analyst TGOA, im Gespräch mit Stephan A. Nobs, CMO von BrandMaker, über Customer Engagement Der gebürtige Schweizer und studierte Betriebswirt startete seine Karriere als Product Manager bei Beiersdorf. Vor seinem Wechsel zu BrandMaker hat Stephan Nobs Assetlink Europa mitgegründet und aufgebaut. Nach dem Verkauf des Unternehmens an SAS Institute verantwortete er den Bereich Business…

ON A GROWTH TRAJECTORY

On the opportunities harboured by cross-functional working BY MATHIAS WURTH Why should we be concerned with silos? What happens when departments compete with one another? Shouldn’t we focus on those functions that create the most added value, and ensure that priorities are set by those managers who are most familiar with their individual areas of…

We proudly present EDEN

Take a look in the digital mirror: Reflect the ability of your company to improve and prosper in the digital future. Discover hidden potential and you benefit from benchmarking with peers: http://www.edenstudy.com. EDEN means European Digital Entity Norm and describes the current state of digitalization of companies based in Europe in the accompanying survey published…

FEEL-GOOD FACTOR

Products for a better quality of life BY NADINE PELZER Digitalisation has shown its unprecedented drive, since it has influenced traditional industries and re-organised their processes. Ron Kessels, e-business director of Saint-Gobain Distribution Benelux, explains why his company and its customers benefit from digitalisation and how overhauled processes are sensibly renewed. Mr Kessels, your products…

Temel Kahyaoglu in conversation with Dr Bernhard Gründer

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Dr Bernhard Gründer, CEO of socoto, on target-group-specific communication strategies   Dr Bernhard Gründer has a doctorate in mathematics and has been a Managing Partner at socoto Marketing Management Systems since 2000. One of his focuses is to optimally tailor advertising spending investment to the required target group in…

CLEAR LINE

Kärcher’s consistent product design BY CHRISTIAN PECHER Yellow and black gadgets for the house and garden, there is a good reason why many will recognise that we are talking about Kärcher here. Michael Meyer, Head of Industrial Design Home & Garden Products at Kärcher, tells us in an interview how the company manages to anchor…

IN SAFE HANDS

With strong performance and high data quality into a bright future BY NIKO HENSCHEN Fast and efficient or flexible and individual – until recently, you could not have both at once in the production of goods. Now, technological progress in Industry 4.0 offers the growing possibility to adapt goods to the individual wishes of the consumer without the need to continuously…

VISIONS IN MIXED REALITY

A look behinde the scenes of HP Labs BY DR CLAUDIA PELZER Lead Consultant Business Transformation & Innovation WIRED Germany The place where inkjet printers and programmable pocket calculators were once invented is where the focus is now on other topics. The HP Labs, the innovation lab of the eponymous corporation, are currently on a…

VIRTUAL EXPERIENCE ECONOMY

What will your costumers want next? BY SANDY STRASSER The world – politically, economically, socially, technologically – is in flux. That’s not news, fake or otherwise. But what does this all mean for the future of brands? It is clear that consumer trends will empower people and companies to build brands that matter; products and…

ETERNAL IDOLS

Depeche Mode and Hublot create a new timepiece collection BY ANJA FAHS A new tour, a new album: following the huge success of their Delta Machine Tour in 2013, Depeche Mode are back again – collaborating with Swiss luxury watch brand Hublot for the third time since 2010. The watchmaker and the post-punk pioneers have…

BOOM!

How communication makes a lasting impression BY JOACHIM FISCHER These days, if you want to achieve effective communication, you should not rely solely on state-of-the-art technologies or even the best-possible creative ideas. The key to today’s communication lies in the intelligent combination of both technology and creativity. Düsseldorf-based agency Kontrast Communication was founded in 1991,…

TRADITION-CONSCIOUS INTO THE DIGITAL AGE

The new Austrian Post eCommerce platform BY SANDY STRASSER Even the venerable Österreichische Post (Austrian Post Office) has been unable to extricate itself from digital transformation, something which has above all become evident through the dramatic fall in the number of letters it handles. Nevertheless, there has been a noticeable increase in terms of parcels…

TITAN NOTE

BY ANJA FAHS Titan Note is the little intelligent assistant who will help you avoid missing important points or decisions in a meeting and losing track at international telephone conferences. The elegant, almost revolutionary device will record everything spoken and will transfer it, coded, directly in writing to your smartphone app. Measuring just five by…

COMPANIONS

Half a century of rock history written by Deep Purple BY ANJA FAHS Who can resist humming along to this iconic verse “Smoke on the water, a fire in the sky…”? It’s by Deep Purple and has made them one of the most popular rock bands since their formation in 1968. Their sound – characterised…

ZUKUNFTSGESTALTER

Interview mit Dirk Schapeler, Leiter LifeScience iHub bei Bayer VON CHRISTIAN PECHER Kreatives entsteht durch die Verbindung auseinanderliegender Pole. Das Bayer LifeScience iHUB verschmilzt deshalb sein Know-how mit dem flirrenden Erfindergeist der Tech-Branche im Silicon Valley. Wie das Innovationszentrum arbeitet, welche Chancen der Hightech-Standort bietet und welche digitalen Lösungen wir erwarten dürfen, erklärt uns Dirk…

JUST DO IT.

The marathon in under two hours BY ANJA FAHS For decades, the same dream has haunted the running scene: to run the marathon in less than two hours. But even if the best of the best have constantly broken new world records, most studies still assume that it will take decades before the 120-minute barrier…

HIDDEN CHAMPION

Using foresight to become the global market leader BY CHRISTIAN PECHER In addition to the well-known major brands, Germany also has brands of which we are barely aware and whose products surround us in our everyday lives. Many of these manufacturers are global market leaders, their portfolios often comprising many thousands of products. How do…

FRISCHES AROMA

Wie ein neues Konzept Kunden zum Verweilen einlädt VON CHRISTIAN PECHER Eigentlich sollte das simple Wort „Tankstelle“ durch ein neues Wort ersetzt werden. Denn für viele Menschen ist sie die Alternative zum Supermarkt, zum Lebensmittelhändler oder zur Bäckerei und tanken beinahe zur Nebensache geworden. Wie man aus dieser Nachfrage ein entsprechend zeitgemäßes Konzept entwickelt und…

FINDING PEACE

The luxury of splendid isolation BY ANJA FAHS The eye glides over the green valley to the grey rock and the view vanishes between the white trunks of a couple of birch trees, its silver leaves dancing in the wind. High above in the sky buzzards are circling and you can hear the nearby creek…

Innovation Day 2017

18.-19. September, Print Media Academy, Heidelberg. Herausforderungen, Visionen, Perspektiven, Netzwerk.  Der Viamedici Innovation Day ist Treffpunkt, von Vordenkern, Experten, Entscheidern und Anwendern für den intensiven Austausch über digitale Neuerungen und Trends in der Produktkommunikation und B2B-Commerce. Es erwarten Sie hochkarätige Vorträge und Praxisberichte zu den Themen: Neue digitale Geschäftsmodelle, Verbesserung von Kundentreue und Kundenzufriedenheit sowie…

Temel Kahyaoglu in conversation with Max Pusch

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Max Pusch, CTO of MSP AG, on semantics and data intelligence Max Pusch has been with MSP AG for more than ten years and has been on the Management Board since 2008. He has been involved in IT since 1999, when he was in retail. At MSP, he is…

Sicherheit für B2B-Shops

Das Thema Sicherheit ist für Onlineanbieter ein Dauerbrenner. Hacker und Softwarehersteller befinden sich in einem ewigen Wettrennen. Fast im Wochentakt werden Berichte zu kritischen Sicherheitslücken in CMS- und Shop-Lösungen publik. Gerade erst wies sogar die Stiftung Warentest erneut auf ein bereits seit Monaten bekanntes Sicherheitsproblem bei einem großen Open-Source-Shopsystem hin, welches in den einzelnen Shops…

FUTURE MATTER

The interaction between man and technology in industry BY SANDY STRASSER He invented the word ‘megatrend’ and popularised the term ‘globalisation’: for more than 20 years, US author John Naisbitt has been amazing readers with predictions about the future. Naisbitt is the author of numerous bestsellers and the recipient of 15 honorary doctoral degrees. He…

MIT CHARAKTER UND STIL

Faszination Custom Bikes VON CHRISTIAN PECHER Seit 1903 baut Harley-Davidson Motorräder, deren Bauweise und Klang Fans weltweit begeistern. Wir haben uns mit Andreas Scholz, Managing Director bei Custom Chrome Europe, Europas führendem Zubehöranbieter für Harley-Davidson-Motorräder, über die Faszinationskraft der Marke und die Leidenschaft der Fans für individuell gestaltete Bikes unterhalten. Herr Scholz, die Kultmarke Harley-Davidson…

Temel Kahyaoglu in conversation with Roy Machielsen

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Roy Machielsen, Director User Experience Services at Osudio, about the Future of Commerce Roy Machielsen is passionate about shaping digital customer experiences that matter. He seizes opportunities that digital creates to engage users and to build strong brands across channels. Roy works with a vibrant team of designers at…

CHAMPAGNE BRUT NATURE

Made by Louis Roederer and Philippe Starck BY ANJA FAHS The year 2006 was a surprise in various ways. From January to April, temperatures remained very low, the spring was long in coming, and when it did arrive, it rained for weeks. The grapevines in Terroir de Cumières, in the Champagne region, experienced considerable heat…

WORLDS OF GLASS

The view into the endless expanses of the universe BY ANJA FAHS The history of astronomy has been experiencing a regular construction boom for several years. In Chile, on Hawaii or in outer space, telescopes are being built that make all the facilities constructed to date look tiny. For instance, the largest optical telescope in…

VERANTWORTUNGSVOLLER SCHWEDE

Wie Volvo den Menschen in den Mittelpunkt stellt VON CHRISTIAN PECHER Die Geschichte von Volvo begann nicht mit Autos, sondern mit Metallkügelchen und einem Fischrestaurant. Steigen Sie ein, die Tür steht offen, denn wir befinden uns im Jahr 1899 in Göteborg. Die dortige Welt ist im Umbruch, und auf unserer gemeinsamen Reise erfahren Sie, warum…

NEXT LEVEL

Deutsche Telekom extends its digital leadership BY NADINE PELZER In order to provide systematic leadership of employees in the digital age, the skills and methods managers need today are not the same as those they needed in the analogue world. Telekom has launched a new worldwide development programme that promotes successful leadership in the digital…

BLUE SKY COMING

China plans to mix up electromobility with the NIO BY ANJA FAHS No other topic dominated the Shanghai Auto Show at the end of April as much as the discussions focusing on electromobility. The major manufacturers Daimler Benz, BMW and Volkswagen presented models designed specifically for the Chinese market. A Chinese electric car start-up is…

Der B2B-Onlineshop und der Außendienst

Eine Beziehung mit (überwindbaren) Hindernissen VON CLAUDIA SCHULZ Dass das Thema e-Commerce auch im B2B-Bereich immer wichtiger wird, ist längst kein Geheimnis mehr. Geschäftskunden erwarten mittlerweile die gleichen Möglichkeiten zum Onlineshopping wie im privaten Leben. Dennoch birgt die Einführung eines Onlineshops zahlreiche Herausforderungen. Eine davon ist die Skepsis des Außendienstes. Ist der Vertrieb nicht überzeugt…

Summer Breeze

What you wear to work largely depends on where you work. Be it a formal suit in a law firm or t-shirt and jeans as a flexi-time freelancer, whatever the dress code, there’s lots to be said for making an effort, and this shouldn’t change seasonally. Colleagues will respect it and clients will appreciate it,…

EVERYDAY LOVE

Coffee, just the way you like it BY NADINE PELZER For many of us, starting the day without a cup of aromatic coffee is unimaginable. Ideally you want to enjoy a cup of the freshly brewed brown gold before or during the journey to work. However, just after its preparation it tends to be too…

ALTITUDE ACROBAT

Photography between heaven and earth BY NADINE PELZER A society without photography? Unthinkable, not least because of Instagram and other image sharing sites. Most of us love to capture a beautiful motive, or to admire the professionals’ take from a lay person’s perspective. That is all very well but, it can be a bit more…

PREDICTIVE ANALYTICS

Interview with Dr Frank Säuberlich, Director Data Science & Data Innovation Teradata BY SANDY STRASSER Companies that opt for big data in terms of their business have long faced a huge challenge: for one, they have to ask themselves how to make proper and effective use of big data. Predictive analytics is currently one of…

BUSINESS IN BEAUTY

L’Oréal and the business of networked beauty BY SANDY STRASSER Global cosmetics giant L’Oréal invests more in its digital business. To CEO and Chairman Jean-Paul Agon, eCommerce can be considered as more than just an additional income source for the company. Instead, it is the new engine for growth. During an analysis offered as part…

JACOB’S LADDER

The cloud as the perfect data manager BY SHAMANTH SHANKAR As retailers grow, efficiently managing data across their application landscape becomes increasingly central. Business users and information technology (IT) leaders therefore require data management solutions which provide insights to them and relevant information to their customers along their purchasing lifecycle. For this reason, accommodating scale,…

SOUNDMACHINE

A classic becomes modern BY SANDY STRASSER Record players are the interior trend of the year, with the comeback of vinyl music currently omnipresent. But what exactly makes the sound system of yesteryear an absolute must-have today? Using new technologies, these new record players usually come with a USB connection, allowing music to additionally be…

HUNGRY FOR RESULTS

Global player in the digital fitness industry BY ANJA FAHS This app is really tough! My muscles were burning like fire and during the last ten jumps my legs started to feel heavy as lead, yet there were still squats to do, which would be the final straw for my trembling muscles. Quitting is not…

FREE SPIRIT

A girl and her eagle BY ANJA FAHS As soon as its mistress removes the protecting cap, the great eagle turns its head and looks around with its piercing eyes. It is still perched on the young girl’s arm. Suddenly, it spots its prey and in two great beats of its wings, it flies up…

Temel Kahyaoglu in conversation with Jürg Weber

Temel Kahyaoglu, Chief Analyst TGOA, in conversation with Jürg Weber, CEO censhare (Schweiz) AG, on Corporate Newsrooms Jürg Weber is the CEO, co-founder and co-owner of censhare (Schweiz) AG. Throughout his career, he has acquired in-depth experience in product management, purchasing management and sales marketing at both nationally and internationally active trading companies. During this time, he…

STEFAN SAGMEISTER

BY NADINE PELZER / SABINE STAHL What makes people really happy? This is precisely the question the acclaimed designer Stefan Sagmeister has asked himself. The very personal documentary ‘The Happy Film’ is the result of years of research and self-experiments on the way to happiness. His work inspires and fascinates, and is known for its…

THERE IS SOMETHING IN THE AIR

BY NADINE PELZER Time is a magical thing. Sometimes we feel it racing past, and sometimes it seems to stand still. But what if the time could suddenly catapult us into entirely different spheres? If we could let time literally intoxicate and sprinkle us? We can … At first glance, one could believe the simple…

NEXT GENERATION

Cult brand Abercrombie & Fitch reinvents itself BY ANJA FAHS At the end of the 19th century, someone stepping into ‘Abercrombie & Co’, a small shop on the waterfront in downtown Manhattan, would have found him- or herself in the midst of a large selection of expensive and in some cases quite exotic outdoor and…

THE NEW AGE OF COMMUNICATION

The challenge of personalisation and localisation BY MATHIAS WURTH Through digitalisation, the world has become smaller. The multitude of online distribution channels and social media at our disposal today also means we can communicate in various ways with more people in more time zones simultaneously. For a standard campaign, an average company uses at least…

THE MAGICAL KINGDOM OF SIAM

The Keemala Resort takes you away to foreign worlds BY ANJA FAHS In the old Kingdom of Siam in the rainforest-covered hillsides of the Thai peninsula of Phuket, there is a mysterious place. High above the beach, small buildings, like giant birds’ nests, are visible through the dense leafy cover of the jungle, hidden in…

MOMENTARY DECISION

Interview with photographer Jim Rakete BY SANDY STRASSER In a career of almost 50 years as a photographer, he captured the German elite of acting and music – Jim Rakete. Many great international personalities too, trust him and his sense for what truly makes a portrait. With us he spoke about the beginnings of his…

TIMELESS ELEGANCE

Interview with Slowear Managing Director Roberto Compagno BY NADINE PELZER Carefully designed details and an immaculate fit combined with top-quality material is the recipe for timeless items of clothing. For 60 years, the Italian Slowear Group, which consists of 4 brands, has been passionately devoted to manufacturing products which are beautiful, sustainable and reliable at…

Thomas Lucas-Nülle in conversation with Michael Kugler

Thomas Lucas-Nülle, Chief Analyst TGOA, in conversation with Michael Kugler, Managing Director Contentserv GmbH, about the Ability to Execute Mr. Kugler is an industrial engineer and has more than ten years’ experience in various specialist and management positions, from consulting and marketing through to product management and sales. He is regarded a pioneer in the area of Product…

HUMAN SUBWOOFER

Basslet is the first speaker to be worn on the wrist BY DR CLAUDIA PELZER To not only listen to music, but to feel it – that is the vision of the Berlin start-up Lofelt, the creative minds behind the Basslet bracelet. They have been working on the prototypes since 2014. In 2016, a Kickstarter…