Global player in the digital fitness industry BY ANJA FAHS This app is really tough! My muscles were burning like fire and during the last ten jumps my legs started to feel heavy as lead, yet there were still squats to do, which would be the final straw for my trembling muscles. Quitting is not…
Tag: digital
THE NEW AGE OF COMMUNICATION
The challenge of personalisation and localisation BY MATHIAS WURTH Through digitalisation, the world has become smaller. The multitude of online distribution channels and social media at our disposal today also means we can communicate in various ways with more people in more time zones simultaneously. For a standard campaign, an average company uses at least…
NEW BUSINESS
On the trail of the customer BY SARAH GRECHENIG Digitalisation has not only turned our everyday lives upside-down, it has also extensively revolutionised commerce. Developments in eCommerce have actually strong-armed digital transformation. The boundaries between sectors have become more fluid, those selling insurance today may be selling cars tomorrow. Nothing seems impossible any more. As…
DIGITAL TO THE TOP
Interview with Dr Torsten Wingenter, Head of Digital Innovations at Lufthansa German Airlines BY JÜRGEN BURGER The Lufthansa Group is a globally operating aviation group with a total of 540 subsidiaries and affiliates. Over the last financial year, these were organised inter alia in the business segments of Passenger Airline Group, logistics, technology, catering, etc….
DATA SYNERGIES
Interview with Ingrid-Helen Arnold, President SAP Business Data Network By Temel Kahyaoglu In view of the digital economy and the Cloud, CIOs are today taking on important strategic leadership roles. Forward-looking CIOs have recognised that the Cloud is here to stay. For this reason, they are preparing their companies for a digital future that will…
WELCOME TO THE FUTURE
Volkswagen’s commitment to design and technology in the era of digital transformation BY SANDY STRASSER At the Geneva Motor Show earlier this year, Volkswagen Group defined new goals for the future of mobility. With digitisation at the top of its agenda, the largest car manufacturer in the world hopes to bring in new business and…
Frequent Errors During Multi-Channel Communication
For a long time now, companies have used more than one channel. The number of touchpoints a customer or potential customer can use to come into contact with a company is growing continually with the digital movement. Across all channels – in online shops, in catalogues or at the point-of-sale – the customer expects consistent…
BATHROOM INSPIRER
Creating your dream bathroom with virtual reality BY SANDY STRASSER A bathroom can be an oasis, a private retreat in one’s home where one can relax; some may even feel as though they are going through a thorough process of rejuvenation. Richter+Frenzel, a German wholesaler for plumbers and builders founded as far back as 1895,…
Temel Kahyaoglu in conversation with Oliver Frömmer
Oliver Frömmer CCO of SDZeCOM on “Customer Obsession” Oliver Frömmer is a Member of the Management Board at SDZeCOM GmbH & Co. KG, responsible for sales, marketing and the strategic further development of the company. He is also a Member of the Board at United E-Commerce and has been actively working in PIM, MAM and database publishing within the…
SYSTEM ZOO
How to create intelligent value-added processes BY DIRK JURKOWSKI Most companies today are in a process of digital transformation and are among other things continuously creating new systems for e-commerce, content management and content marketing. Few however care about the integration of all these different areas through interfaces both technical and procedural. Such an organisation…
COME ON, LET’S ROCK’N’ ROLL!
Interview with David Shing, AOL’s Digital Prophet BY NICOLE KIDD Everything is going mobile, virtual, and computers will do our jobs in the near future. Not so fast. AOL’s digital prophet David Shing puts a few pieces of the “digital story” into context offering a glimpse of how our digital consumption behaviors will adapt thanks…
TOUCHED BY INFORMATION
How people are moved by the digital product strategy BY OMER FAROOQUE CPG companies pursuing digital strategies to improve or increase their top or bottom-line are finding that product (or raw material) information management and the distribution and sharing of information is crucial to their strategy’s success. This article looks at the necessity of a…
