Information Supply Chain Management

Register now at and be part of Europe’s first digitalisation study of its kind. Find out your personalised EDEN Level and learn about the information supply chain. The ISCM is a chain of networked software solutions analogous to the classic supply chain. It means all relevant data on products, services and measures related to those services as well as target group oriented information is being obtained, recorded, supplemented, prepared, processed and distributed.

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Classification of software markets in ISCM

Data Collection

Here, systems are categorised that provide special functional areas for service, maintenance, on-boarding, preparation, export and mutation of data. In particular, the following systems belong here: Product Information Management (PIM), Media/Digital/Video Asset Management (MAM/DAM/VAM), Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Business Intelligence (BI) and Analytics.
Data related to a product already forms at the beginning of the product life cycle. When setting up a product in the ERP system, master data is entered and enriched with content and information relevant to sales in the PIM system. During further steps, media such as product photos or videos are added in the MAM system. CRM systems contain all customer-related information that is also related to the products. BI and Analytics will provide valuable data from various sources too, including distribution channels. This results in a cycle in which data is evaluated with respect to its relation to each other.

Data Preparation

This is the area where content is produced in a wide range of languages, complexity or form. Workflows and cooperation are also managed here. Examples include. Marketing Resource Management (MRM), translation management with multi-language management (TMS), workflow management, print publishing (PRM), and dynamic publishing systems (DPS) as well as artificial intelligence (AI). The available system solutions for MRM and Workflow Management are relatively recent. Accordingly, the supply side of the market is more fragmented. The multilingual management sector is more mature when its comes to providers, but is often still operated through external service providers.

Data Distribution

The area of data distribution includes all releases of information from the ISCM area of data collection via the various channels facing the customer. Here, the rule is that it is important to plan the releases in the data acquisition system, i.e. PIM, and to provide the associated processes and collaboration options before delivering them via the respective channels.
The area of data distribution consists of mainly (enterprise) content management systems (ECMS/CMS), e-commerce systems (ECOM) as well as solutions for mobile/tablet and Point of Sales (POS). Again, the software markets are changing. Exceptions are the areas of e-commerce and (E) CMS as these are clearly defined.
The decisive factor is the release competence as customers must be able to access all relevant product information at any touchpoint and on all channels. A comprehensive supply of product data to the client is essential for B2B as well.
Producers of systems upstream of data distribution must therefore be able to orchestrate the output perfectly and must be working together with all providers of data distribution systems. This is the case for the established manufacturers for PIM, MAM/DAM and MRM solutions.

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Picture credit: Everett – Art, Courtesy of Shutterstock, Inc.

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