DYNAMIC PULSE

Systems to face future challenges

BY NIKO HENSCHEN

Product information management systems provide support when compiling and maintaining product data. Conventional systems, however, are often too static. Companies require flexible and future-proof systems that adapt to the growing challenges of the global markets and enable efficient work.

There are lots of trading and manufacturing companies that have comprehensive product ranges, frequently change their product features and manage successful online operations. Modern and flexible product information management (PIM) systems help with the simple mapping, composition and maintenance of complex data. To this end, attributes can be defined to allow trading goods to be portrayed as accurately as possible for marketing purposes, for example. By classifying product information, companies ensure the simple provision of this data, also making them available for various output channels. This optimises marketing and sales processes and creates powerful brand awareness. Thanks to automated processes, the systems simplify working sequences and save time. PIM systems are strategically necessary particularly in the case of international expansion strategies and multiple sites, as all employees have to draw on uniform data. Such cases also require a multilingual user interface (UI). Effective publication of current data and information is however also important to sales channels such as eshops, catalogues, flyers, operating instructions, manuals and many others, as they influence purchasing decisions. Source data from PIM systems, for example, supply information on product numbers, technical specifications, shapes and sizes; commercial data relates to prices, price groups and validities; and marketing data includes media, text and layout templates.
Fundamentally, the benefits of using a PIM system are based on the fact that the product data can be further processed without any media disruptions as soon as it is electronically available in the overall system. Modern solutions, such as pirobase imperia PIM, facilitate efficient work and automated information provision, even for employees without profound IT knowledge. This reduces the burden on IT departments and gives companies without IT administrators an advantage. Additionally, work flows simplify and support work orders. Furthermore, this system permits the definition of XML-based channel-specific imports and exports, enabling a high degree of compatibility and connectivity. Here, imports and exports are based on task flows, which can be expanded to include project-specific logic patterns and transformations. And companies can also integrate any digital asset management system they wish using a generic interface. The organisational structure can be depicted within the system in an easily-comprehensible manner by means of user and role-related data access through the pirobase imperia PIM system. This is possible on a cross-site and multilingual basis.
Product data is extremely important, particularly in the trading sector. Companies require high-quality master data to capture the individual products, exchange this data with trading partners and utilise it for all sales channels. PIM systems not only supply current and validated data, they also prevent incorrect information being passed on to others, something that has an impact on purchasing decisions and can hence result in lost sales. And PIM systems also simplify data management in the case of country-specific product variations, which are often the result of differing product ranges and trading partners. In industry, intelligent data acquisition, storage and distribution and interlinking information and communications technology with systems permits flexible production options, among other things. Short-term problems in manufacturing caused by poor data are avoided by introducing central product information management. Validated and constantly up-to-date information allows the rationalisation of acquisition, processing and review procedures. To offer clients flexible, customised solutions, pirobase imperia has – as the simultaneous provider of product information management systems and content management systems – interlinked the two systems with its pirobase Commerce product, an innovative solution that enables editors to add emotional content to validated product data from the PIM system. Additional design elements and templates from the CMS, such as product lists and galleries, result in superior customer experiences and also ensure SEO. Here, this data are maintained and augmented by means of PIM, while the publication process is carried out using the CMS. There has been huge progress for best-in-breed in the case of content management with this individual customer project solution. Depending on the requirements, channels can be supplied individually or in parallel. For target-oriented external communication in the age of personalisation and cross-channel marketing, this is essential for keeping up with fast-moving global markets.


Vendor

As a content management and product information management software provider with more than 20 years of experience, pirobase imperia GmbH offers innovative solutions for enterprise, SMEs and public institutions in the form of comprehensive services from a single source. Here, the company regards itself as a strategic content management partner for complex business environments with superlative design competence for providing cross-interface e-business, e-commerce and cross-channel information and content for all conceivable sales channels.

pirobase imperia GmbH
info@pirobase-imperia.com
pirobase-imperia.com

 

Photo by Ramon Salinero on Unsplash

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