Nice to meet you! We are The Group of Analysts. Our philosophy: Market Research Re-engineered. For you we have thrown a light on the company marcapo regarding the MRM market. Just take a look on the side, there you can see the Market Performance Wheel (MPW) – the result of our deep dive analysation. Besides that the following Legend will give you a great idea what every single point of information includes. So just download the detailed MPW of marcapo on our website www.tgoa.de.
The Market Performance Wheel reflects four areas of corporate performance, which are depicted in different colours: ability to execute (orange), market penetration (turquoise), future proof (pink) and technology (green). The individual areas are further divided into four subcategories. These result in a total of 16 rated topics.
Ability to execute
The evaluation area company size is crucial, especially for larger enterprise projects. Here the number of employees, the associated revenue for the relevant software field and the relation to the total size of the company is integrated into the analysis.
In addition to the evaluation of the software product life cycle, the topic quality of project execution mainly contains information on project implementation. Subcategories such as training and qualification of employees and partners, the methodology of project planning and the nature and composition of the project team come to bear here. The evaluation is completed by analyst interviews with customers and integration partners.
The fundamental IT structure in terms of standard software is analyzed and evaluated in the area software deployment. Here, next to the IT platforms and development environments, the section configuration management is also illuminated. Likewise, the test management, updatability, defined scaling scenarios and system monitoring are evaluated in this area.
In the evaluation area support/training/documentation the analytical result reflects the support organization with its different service level agreements using appropriate ticket systems and the customer’s access. The range of training seminars and the quality of the user documentation are also in the focus of the evaluation.
The evaluation of the targets/references reflects, on the one hand, the spectrum of possible target sectors such as industry, specialized retailers, banks, insurance companies and tourism. On the other hand, the references within target industries play an essential role. To round up this area, the actual number of completed projects, their magnitudes and evaluations of reference customer interviews are included in the analysis.
The topic partnerships values the cooperation with technology partners, associations, and research institutes worldwide, and especially the DACH network of integration partners and their realized sales volume with the relevant software. The results are also resonating qualitative information from the integrators obtained by the analyst interviews.
The number of installed systems worldwide and in the DACH market represents the installed base, which allows a quantitative assessment of the distribution of the software solution.
In comparison, the license revenue base demonstrates a qualitative assessment of the extent of the installations. This implies that a high cumulative result reflects large enterprise installations with corresponding distribution. However, a high installed base with low valuation in license revenue base does not have to be bad, but is possibly an indicator of SME-focused software solution. A low installed base can indicate a new software product, which has not yet reached its full market penetration.
For the future proof of a solution it is critical, among other things, how clear the solution is aligned to the target audience and their needs. This is reflected in the area completeness of vision. On the one hand, it is of importance how the management team has already anticipated the topic ISCM. On the other hand, it reflects their knowledge of competing PIM software solutions and how this is reflected in the productroadmap in order to fill any gaps.
The topic capacity for growth assesses the financial opportunities that the company has to evolve and grow successfully. In this analysis, a plausibility check is performed to verify whether the planned growth rates are actually implemented.
The area management team represents how broad and how secure the management of the enterprise is or if it is, for example, still heavily dependent on the company‘s founder. Thus, a high fluctuation of executives affects the analysis result negatively. In addition to meaningful individual results, the overall competence of the leadership team − consisting of expertise regarding technology and product vision, but also for consulting, finance and partner management − is rated.
The topic internationalisation shows how strongly the company is positioning itself as a provider internationally. An analysis in this area assesses the planned expansion projects in terms of the necessary required framework, such as individual and total investment or headcount.
The area of assessment solution approach and integration on one hand reflects how strongly the software solution is standardised pronounced with regard to the area of E-Commerce Systems. On the other hand, it demonstrates the number and quality of the different interfaces of adjacent systems such as PIM, MAM, CMS, MRM, MLM, CRM and Print Publishing.
The basic system functions clarify assessment of the software solution with regards to rights management concerning the range of functions of workflows and support for multiple clients. In addition, the userfriendliness of the interface and the performance is analysed. The field of analysis is completed with values regarding import and export.
The area of campaign management reflects the core area of an MRM solution. How can campaigns be set up, visualised and associated timings and budgets administered. The observation of the underlying data model enables the evaluation of multi-dimensional analysis possibilities and searches. The observation is rounded off with the analysis of possibilities for the definition of KPIs and the visualisation of evaluations via dashboards and reporting.
The extended functional areas on one hand observe typical adjacent topic areas such as brand management and web-to-print areas of functionality. On the other hand they observe additional approaches such as working collaboratively, approaches from market research to marketing automation and solutions to local area marketing.
Get the entire MPW with all its detailed figures on the respective groups of information on www.tgoa.de
For more information about the analysed software vendor visit marcapo.com